MBA (MS) Full Time(MARKETING)
Master
In New Delhi
Description
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Type
Master
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Location
New delhi
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
PART - I (First Year)
SEMESTER I
CC-101 Organizational Behaviour
CC-102 Quantitative Methods
CC-103 Managerial Economics
CC-104 Accounting for Managers
CC-105 Marketing Management
CC-106 Information Technology Management
CS-107 Global Environment of Service Sector
CW-108 Interpersonal Dynamics and Team Building
SEMESTER II
CC-201 Human Resource Management
CC-202 Service Operations Management
CC-203 Business Environment
CC-204 Financial Management
CC-205 Research Methodology
CC-206 Management of Information System
CS-207 Marketing of Services
CW-208 Business Communication
PART - II (Second Year)
SEMESTER III
CC-301 Summer Training Project
CC-302 Strategic Management
CS-303 Emerging Service Sectors
CW-304 Creativity & Entrepreneurship
(Plus 5 optional courses)
SEMESTER IV
F-401 Corporate Evolution and Strategic Management
CC-401 Business Ethics and Corporate Governance
CS-402 Global/Regional/Country study of Services
CW-403 Leadership & Management of Change
MARKETING:
FE-3201 Consumer Behaviour
FE-3202 Advertising Management
FE-3203 Marketing Research
FE-3204 Strategic Marketing
FE-3205 Distribution Management
FE-3206 Business Marketing
FE-3207 Brand Management
FE-3208 Relationship Marketing
FE-3209 Direct & Network Marketing
FE-3210 Sales Promotion Management
FE-3211 Retail Marketing
FE-3212 Sales Force Management
MBA (MS) Full Time(MARKETING)