MBA (Part Time): MarketingNirma University Institute of Management
Price on request
Frequent Asked Questions
-A three-year bachelor's degree (10+2+3) or its equivalent in any discipline from a statutory University. -The candidate also should have a minimum of two years of work experience at managerial level (only full-time job).
It is designed specially for working executives and entrepreneurs who aspire to have formal management education to equip them with modern managerial tools and techniques. Six batches of the programme have already graduated. The programme is approved by the All India Council for Technical Education (AICTE). The MBA degree of the University is recognized as equivalent to MBA degree of any other Indian University.
The courses are delivered through a slew of modern teaching techniques such as Case Study Method, Lecture Method, Seminars, Field Visits, Group Projects, Role-Playing, Experiential Learning and Simulated Exercises to give the students an opportunity to learn by doing. The actual mix varies with the nature of a course. This requires students to play an active role in the class sessions.
Core Courses / Compulsory Courses:
Core courses / Compulsory cources are the foundation courses of management education. They are compulsory for all students and are offered mostly in the first and second year of the programme. Some courses provide perspective on management, while other courses focus on functional knowledge. There are few courses, on the other hand, related to self-development and skill building.
Elective courses are offered in the third year of the programme. The Institute accounces a list of elective courses every year after considering the career needs of the students. However, the listing of a course as an elective does not guarantee that it will necessarily always be available. For additional elective courses, a student is required to pay fee that is decided by the University from time to time.
A research oriented activity in the area of special interest of the student leading to a dissertation thesis and is carried out during sixth to ninth term of the programme. It is compulsory for all the students.
An audit course is not meant for earning academic credit. A student audits a course as a matter of personal interest and knowledge enhancement. Audit students are not entitled for assessment. An audit course by a student has to be approved by the Chairperson, MBA (Part Time). An appropriate mention of audit course will be made in the transcript subject to satisfactory attendance requirements.
There shall be six specialisations in the areas of Marketing, Finance, Human Resource Management, Information Technology, Operations Management and International Business. The actual number of specializations offered in the programme shall depend on registration and available resources. In this regard, the decision of the Institute will be final.
Additional Credit Courses:
A student is required to take 102 credit hours of courses to be eligible for the award of the degree. However, a student is allowed to take additional elective courses.
1st year structure (Compulsory Courses) :
Organisational Behaviour - I
Managerial Oral Communication
Quantitative Techniques in Mgmt. - I
Computer skills in Management
Organisational Behaviour - II
Analysis of Cases & Writen Commu.
Quantitative Techniques in Mgmt. - II
Operations Management - I
Analysis of Cases & Writen Commu.
Management Information Systems
Marketing Management - I
Marketing Accounting - I
2nd year structure (Compulsory Courses) :
Managerial Accounting - II
Strategic Management - I
Operations Management - II
Marketing Management - II
Term V :
Financial Management - I
Strategic Management - II
Term VI :
Financial Management - II
Dissertation (Proposal Finalisation)
3rd year structure (Compulsory Courses) :
Non-Specialization Elective Courses:
Business Ethics & Corp. Governance
Multivariate Data Analysis
People Management and Leadership
Personality Development and Business Etiquette
Coaching and Counselling
Mgmt. of Co-operation and Conflict
Personal Growth Laboratory
Economic and Business Forecasting
Contemporary Issues in Economics
Family Business and Entrepreneurship:
Creativity and Innovation for Entrepreneurs
Managing A Growing Organisation
New Venture Creation
Case Studies of Entrepreneurs(
)-Specialisation in Marketing:
Advertising and Sales Promotion
Product and Brand Management
Sales and Distribution Management
Managing Corporate Relations
Customer Relationship Management
Marketing of Innovation
Advanced Marketing Research