MBA in Product Management Specialized in Marketing Research

In Lucknow

Price on request
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Important information

  • Master
  • Lucknow
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
Sapt-Rishi, 5/28, Vikas Nagar, 226022, Uttar Pradesh, India
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Course programme

The MBA Program of IIPM focuses on knowledge and skills required by management professionals who plan to work for Indian and multinational corporations. It provides the students with a general management perspective and introduces them to the latest concepts and practices related to functional areas of management. The substantive exposure to Indian and international management practices with a strong case-study orientation is a unique feature of the MBA Program. In addition, the MBA Program is structured in a flexible manner so that working executives can pursue this program without disturbing their careers. IIPM's Pharmaceutical Marketing MBA is the only industry-specific course designed for Pharmaceutical Professionals. As competition for professional advancement intensifies, understanding the latest techniques in management, innovative marketing strategies and effective methods for corporate growth are a necessity. In an ever-changing business environment, the MBA in Pharmaceutical Management equips you with the knowledge needed to stay ahead of the competition.
MBA (Pharma Management) is industry-specific program prepares Pharmaceutical Executives with the knowledge and skills required to lead the industry in the 21st century


Semester I:

Compulsory subjects

PM 09 Managing Men.
PM 12 Principles of Management.
PM 19 Finance for Managers.
Optional Subject (select any one)
PM 10 Business Environment.
PM 40 Quantitative Techniques for Managers.

Semester II:

Compulsory subjects

PM 14 Marketing Management
PM 18 Managerial Economics
PM 25 Strategic Management & Entrepreneurship
Optional Subject (select any one)
PM 49 E-Commerce

Semester III:

PM 02 Pharma Distribution Management.

PM 04 Pharma Product Management.

PM 61 Brand Management.

PM 64 Conceptual Issues in Product Management.

Optional Subject (Select Oone)

PM 05 Project Work.

PM 17 Marketing Research.

PM 50 New Product Development.

Semester IV:

PM 07 Business Communication.
PM 13 Business Laws.
PM 33 Project Management .

Specialisation in Marketing Research

Achievements for this centre

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