MBA in Retail Management : MARKETING
Master
In Allahabad
Description
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Type
Master
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Location
Allahabad
Facilities
Location
Start date
Start date
Reviews
Course programme
Semester I
Mathematics for Management
IT (Management)
Economic Analysis
Principle of Accounting
Business Communication
Mercantile Law
Organisational Behavior and Management
Process
Retail Shopper Behavior
Semester II
Managerial Accounting
Marketing Management
Finance in Retail operations
Operation Management
Managerial Economics
Retail Brand Management& Selling
HR in Retail operations
Legal issues in Retail
SUMMER TRAINING (non credit)
Semester III
Visual Merchandising, Franchising and
Vendor Management
Retail SCM & Warehousing
Retail Information Systems
Semester IV
Summer Project Report
Seminar on Summer
Project
Project –I(2 month)
Project – II(2 month)
MARKETING
1 BAM-880 Advertising Management
2 BAM-901 Advances in Consumer Behavior
3 BAM-903 Product and Brand Management
MBA in Retail Management : MARKETING