MBA(Self Financed) : MARKETING

The American College
In Madurai

Price on request
You can also call the Study Centre
45225... More
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Important information

  • Master
  • Madurai
Description

Important information
Venues

Where and when

Starts Location
On request
Madurai
The American College, Tallakkulam, Madurai , Tamilnadu India, 625002, Tamil Nadu, India
See map

Course programme

Semester I


1. MBA 4401 Managerial Concepts and Business Environment
2. MBA 4403 Organisational Behaviour
3. MBA 4405 Economics for Managers
4. MBA 4407 Marketing Management
5. MBA 4409 Managerial Accounting and Control Systems
6. MBA 4411 Management Information System
7. MBA 4413 Executive Communication
8. MBA 4415 Quantitative Techniques
9. MBA 4501 Corporate Synthesis – I

Semester II


1. MBA 4402 Production and Operations Management
2. MBA 4404 Management Research Methodology
3. MBA 4406 Corporate Law and Law of IPR
4. MBA 4408 Data Mining, CRM and ERP
5. MBA 4410 Corporate Finance
6. MBA 4412 International Business Management
7. MBA 4414 Human Resource Management
8. MBA 4216 Managerial Skills
9. MBA 4218 Business Ethics
10. MBA 4502 Corporate Synthesis – II
11. MBA 4504 Summer Internship

Semester III


1. MBA 5401 Strategic Management
2. MBA 5403 E-Commerce
3. MBA 5205 Managerial Skills – II
4. MBA 5207 Entrepreneurship
5. MBA 5409 Total Quality Management
6. Finance / HR / Marketing / IBM / B & I – Elective I
7. Finance / HR / Marketing / IBM / B & I – Elective II
8. Finance / HR / Marketing / IBM/ B & I – Elective III
9. Finance / HR / Marketing / IBM/ B & I – Elective IV
10. Finance / HR / Marketing / IBM/ B & I – Elective V

MARKETING
S. No. Code Title
1. MBA 5451 Brand Management
2. MBA 5453 Marketing Research
3. MBA 5455 Consumer Behaviour
4. MBA 5457 Advertising and Sales Promotion
5. MBA 5459 Market Logistics Management
6. MBA 5461 Services Marketing
7. MBA 5463 Retail Management
8. MBA 5465 International Marketing


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