MBA in Services Marketing

Doraha Institute of Management & Technology
In Ludhiana

Price on request
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Important information

  • Master
  • Ludhiana
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
Doraha, 141421, Punjab, India
See map

Course programme

MBA in Services Marketing

DIMT Doraha is approved by all India council for Technical Education. Ministry of H.R.D. government of India for conducting MBA Programme. It is affiliated to Punjab Technical University.

Course Content:

Semester I

Principles & Practices of Management
Organizational Behavior
Accounting for Management
Quantitative Techniques
Managerial Economics
Seminar on Executive communication
Workshop on Computers for Management
Viva- Voce

Semester II

Business Environment
Production and Operations Management
Human Resource Management
Marketing Management
Financial Management
Workshop on Research Tethodology
Workshop on Information Technology
Viva- Voce

Semester III

Applied Operations Research
Corporate Legal Environment
Major I
Major II
Major III/ Minor- 1
Seminar on Management Information Systems
Presentation of Training Report
Viva- Voce

Semester IV

Strategic Management
Project Evaluation & Implementation
Major IV
Major V
Major VI/Minor II
Final Research Project (200 Marks)
Viva - voce

Specialisation: Services Marketing

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