MBA(Tourism Administration)

Devi Ahilya Vishwavidyalya, Indore, bravely chartered a new course by bootstrapping the first full time two-year Master of Tourism (MTA) programme, in 1992.It immediately hit pay-dirt. The programme distinguished itself by one of its kind to be recognized by WTO, MADRID.

Additionally, the Programme has been recognized by the All India Council for Technical Education (AICTE) and accorded the status of allied member by Travel Agents of India (TAAI) and Indian association of Tour Operators (ITAO).The target of the Programme was the burgeoning Travel and cargo industry. The swirling industry has assumed many penumbral operation of others. Para banking and Money Changing, Logistic, Air and Shipping Cargo Management, Time Sharing , Leisure and Event Management .These are in addition to the backbone basis. The primary objective of the course is to prepare a cadre of well informed, Pro-active and high caliber professionals to be unleashed on the mushrooming , multidimensional Travel, Tourism and Cargo industry.

The programme comprises 24 core areas with emphasis on Management, Marketing, Travel Agency Operation ,Airline and Cargo Management, Hotel Operations, Forex Management and e-commerce besides other functional. The academic performance of a student is continuously evaluated through a set of formal methods involving cumulative tests, case discussions and class presentations. The Travel Agency and Tour Operation papers are based upon IATA-UFTAA standard and advanced course curriculum.

Syllabus:

Semester I -

. Fundamentals of Tourism
. Marketing for Tourism
. Geography for Tourism
. Principles & Practices of Management
. Quantitative Techniques & Business Statistics
. Business Communication & Personality Development

Semester II -

. Tourism Products of India
. International Tourism
. Cargo Management 1
. Financial & Cost Accounting
. Computer Applications
. Travel Agency & Tour Operations
. French 1
. Summer Training (8 weeks)

Semester III -

. Airline Management
. Cargo Management
. Conference, Convention & Event Management
. Human Resource Management
. Financial Management
. French 2
. Hotel Operations & Management

Semester IV

. Foreign Exchange Management
. Marketing Strategies for Service Industry
. Organizational Behavior
. Major Research Project
. E commerce in Tourism
. French 3