MBA with specialization in Marketing (Punjab Technical University)

Indian Institute of Knowledge Management (IIKM)
In Calicut

Rs 38,000
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Important information

  • Master
  • Calicut
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
IIKM, I.B.Complex, 2nd Floor, 275-H, Arabinda Ghosh Road, (Near 2nd Rly Gate), 673001, Kerala, India
See map

Frequent Asked Questions

· Requirements

Any Graduate from a recognized University.

Course programme

The course includes following subjects:

Semester I
-Principles & Practices of Management
-Organizational Behaviour
-Accounting for Management
-Quantitative Techniques
-Managerial Economics
-Communication & Soft Skills
-Seminar on Executive Communication
-Workshop on Computers for Management

Semester II
-Business Environment
-Production and Operations Management
-Human Resource Management
-Marketing Management
-Financial Management
-Workshop on Research Methodology 3
-Workshop on Information Technology

Semester III
-Applied Operations Research
-Corporate Legal Environment
-Major I
-Major II
-Major III
-Seminar on Management Information Systems

Semester IV
-Strategic Management
-Project Evaluation & Implementation
-Major IV / Minor I
-Major V / Minor II
-Major VI/ Minor III
-Final Research Project & Viva-Voce

Specialization Group - Marketing

-Advertising & Sales Management
-Services Marketing
-Consumer Behaviour
-International Marketing
-Rural Marketing
-Product & Brand Management

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