Modern Marketing in a Consumer Lead Environment (Caracas)

HRODC Postgraduate Training Institute
In Central London (England), Addis Ababa, Ethiopia (Ethiopia), Algiers, Algeria (Algeria) and 14 other venues

Higher than Rs 100000

Important information

Description

Limited objectives: By the conclusion of the specified learning, delegates will be able to: Demonstrate a heightened understanding of the difference between customer needs and wants. View quality from the perspective of clients and customers. Evaluate existing marketing strategy, from the perspective of their effectiveness in our current economic climate. Draw on recent research findings with respect to changing client and customer values.
Suitable for: This course/seminar is specifically designed for: Marketing Managers, Sales Managers, Sales and Marketing Team Leaders, Product Designers, Sales Promoters, Relationship Managers and Those concerned with client and Customer relationship, and Product Launch

Important information

Requirements: Degree or Work Experience

Venues

Where and when

Starts Location
Flexible
Addis Ababa, Ethiopia
Kirkos Subcity Kebele, 21555, Ethiopia, Ethiopia
See map
Flexible
Algiers, Algeria
Pins Maritimes, 16000, Algeria, Algeria
See map
Flexible
Athens, Greece
Sofias Avenue, 11528, Grecia Central y Evvoia, Greece
Flexible
Bandar Seri Begawan
Jalan Tasek, BS8674, Brunei, Brunei
See map
Flexible
Brussels, Belgium
Rue du Fosse-Aux-Loups, 1000, Belgium, Belgium
See map
Flexible
Cairo, Egypt
Champolion Street, 12421, Egypt, Egypt
See map
See all (17)

What you'll learn on the course

IT
Quality
Marketing
Sales
Marketing Strategy
Perspective
Global
Team Training
Quality Training
Sales Training
Sales and marketing
Customer relationship

Course programme

Course Contents, Concepts and Issues:

DefiningMarketing and the Marketing Process

  • Marketing: Creating and Capturing Customer Value
  • Company and Marketing Strategy: Partnering to Build Customer Relationships
  • Marketing Strategy in recessionary Periods
  • ‘Current Value’ modification and pertinent microeconomic issues

Understanding the Marketplace and Consumers

  • Analyzing the Marketing Environment
  • Managing Marketing Information to Gain Customer Insights
  • Understanding Consumer and Business Buyer Behaviour
  • Predicting behavioural outcomes

Designing a Customer-Driven Marketing Strategy and Marketing Mix

  • Customer-Driven Marketing Strategy: Creating Value for Target Customers
  • Products, Services, and Brands: Building Customer Value
  • New-Product Development and Life-Cycle Strategies
  • Pricing: Understanding and Capturing Customer Value
  • Marketing Channels: Delivering Customer Value
  • Retailing and Wholesaling
  • Communicating Customer Value: Advertising and Public Relations
  • Communicating Customer Value: Personal Selling and Sales Promotion Direct and Online Marketing
  • Direct and Online Marketing: Building Direct Customer Relationships

Extending Marketing

  • The Global Marketplace
  • Marketing Ethics and Social Responsibility
  • The importance of Diversity Management in global marketing
  • Revolutionising marketing strategy with the incorporation of an effective Diversity Policy