MSc in Mass Communication , Advertising & Journalism + PGD in Cinema

This is an intensive two year programme for imparting education and training in print and electronic media with special emphasis on filmmaking, which includes taining in all the departments of film making as well as film analysis. This course would equip the students to enter the show business at a higher level than those who may have undergone a craft oriented course on media production.

We at this institution of higher learning believe that a career in print media, films radio and television is greatly enriched by the sound theoretical knowledge, practical training in relevant craft skills, ability to work in a team and capacity to solve problems faced in the actual working environment. The courseware for these courses has been designed keeping in mind that a well rounded maker of entertainment products has to be knowledgeable, technically competent, talented and above all a good human being.

Msc Mass Communication, Advertising & Journalism (PTU)

1ST SEMESTER

-Introduction to Communication
-Introduction to Mass Communication
-Introduction to Journalism
-Introduction to Advertising
-Introduction to Computers
-Communication & Soft Skills
-Practical

2ndSEMESTER

-Introduction to Printing Technologies
-Introduction to Production Technologies
-Introduction to Newspaper Mgt
-Introduction to copywriting, visualization & campaign effectiveness
-Introduction to Mass communication & Society
-Practical

3rdSEMESTER

-Introduction to Media Technologies
-Introduction to Public Relations
-Journalistic Reporting & Editing
-Advertising Design & Principles
-Project Report

4thSEMESTER

-Introduction to Communication Research
-Introduction to Photography
-Mass Communication Ethics & Laws
-New Media Technologies
-Project Report

ASMS Post Graduate Diploma In Cinema

1ST SEMESTER

-Acting & Presentation
-Still Photography: Theory & Practice
-Film Studies - I
-Studies in Media Language
-Cultural Studies & Art Forms

2ndSEMESTER

-Camera & Lighting Techniques
-Techniques of Screen Writing - I
-Film Studies - II

3rdSEMESTER

-Video Editing & Sound Recording
-Techniques of Screen Writing-II
-Film Studies-III
-Producing & Directing Films

4thSEMESTER

-Understanding New Media
-Producing & Directing TV Programmes
-Production of Short Digital Film Theory & Practice
-Thesis