Top courses
- Certificate
- Online
...to PR and Tools of PR * Role of PR in IMC * Discussion of case studies * Role of PR in Crisis Communication * Discussion through a case study * Research...
- Certificate
- Online
...Tabulation, Cross Tabulation, Frequency distribution * Analysis of variance 2. Multivariate Data Analysis-I * Regression Analysis; Simple and Multiple...
- Post Graduate Diploma
- Inhouse in Ahmedabad
- 2 Years
...seeking consumer insights, - formulating brand and marketing strategies, - evaluating media options, - analyzing sales and distribution channels...
- Post Graduate Diploma
- Inhouse in Ahmedabad
- 15 Months
...MICA now announces a new batch of the specially designed programme for talented managers with domain specific experience. The new Executive Post Graduate...
- Certificate
- Inhouse in Ahmedabad
- 1 Year
...1. IT in Retail 2. Retail / Store operations 3. Retail buying, Merchandising and Category Management 4. Strategic Retail Marketing 5. Retail Distribution...
- Certificate
- Ahmedabad
- 6 Months
...sequencing and how to avoid ambiguities. -Direct Mail : Discussion and exercises to understand the various elements of a DM package, including the economics...
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Description
About the InstituteOur Vision: To be the pre-eminent communications management schoolOur Mission: To develop innovative professionals in the practice, development and management of communications to serve the needs of the industry and society through education, research and advocacy.Started in 1991, Mudra Institute of Communications, Ahmedabad (MICA) is an autonomous non-profit management education institution. MICA has set a precedent as the first residential academic institution in the country and perhaps in the Asia-Pacific region wholly dedicated to meeting the needs of the integrated marketing communications industry. MICA complements the role that management education plays in modernizing and professionalizing communications-driven businesses. Today, it is the alma mater of professionals who are serving in the marketing, marketing research, advertising and media sectors, and emerging communications-driven businesses such as broadcasting, retail and design communication, and public relations and event and entertainment management. The MICA Brand assures the delivery of current, reliable and cost-effective communications management skills. The single, most important aspect that makes MICA stand apart from the other management schools in the country is the strength and design of its curriculum. The courses are structured and taught with the intention of creating communications management specialists who are able to understand the multiple requirements of business, spe
