Mudra Institute Of Communications, Ahmedabad

Mudra Institute Of Communications, Ahmedabad

Description

About the InstituteOur Vision: To be the pre-eminent communications management schoolOur Mission: To develop innovative professionals in the practice, development and management of communications to serve the needs of the industry and society through education, research and advocacy.Started in 1991, Mudra Institute of Communications, Ahmedabad (MICA) is an autonomous non-profit management education institution. MICA has set a precedent as the first residential academic institution in the country and perhaps in the Asia-Pacific region wholly dedicated to meeting the needs of the integrated marketing communications industry. MICA complements the role that management education plays in modernizing and professionalizing communications-driven businesses. Today, it is the alma mater of professionals who are serving in the marketing, marketing research, advertising and media sectors, and emerging communications-driven businesses such as broadcasting, retail and design communication, and public relations and event and entertainment management. The MICA Brand assures the delivery of current, reliable and cost-effective communications management skills. The single, most important aspect that makes MICA stand apart from the other management schools in the country is the strength and design of its curriculum. The courses are structured and taught with the intention of creating communications management specialists who are able to understand the multiple requirements of business, spe

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Top courses

...to PR and Tools of PR * Role of PR in IMC * Discussion of case studies * Role of PR in Crisis Communication * Discussion through a case study * Research... Learn about: PR Careers, Media Management, PR Communications...

  • Certificate
  • Online
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...Tabulation, Cross Tabulation, Frequency distribution * Analysis of variance 2. Multivariate Data Analysis-I * Regression Analysis; Simple and Multiple... Learn about: Media Strategy, Marketing Research, Competitive Strategy...

  • Certificate
  • Online
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...seeking consumer insights, - formulating brand and marketing strategies, - evaluating media options, - analyzing sales and distribution channels... Learn about: Media Communication, Interactive Media, Communication Management...

  • Post Graduate Diploma
  • Inhouse in Ahmedabad
  • 2 Years
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...MICA now announces a new batch of the specially designed programme for talented managers with domain specific experience. The new Executive Post Graduate... Learn about: Interactive Media, Media Communication, Media Advertising...

  • Post Graduate Diploma
  • Inhouse in Ahmedabad
  • 15 Months
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Rs 5,00,000
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...1. IT in Retail 2. Retail / Store operations 3. Retail buying, Merchandising and Category Management 4. Strategic Retail Marketing 5. Retail Distribution... Learn about: Retail Marketing, Consumer Behaviour, Retail Analysis...

  • Certificate
  • Inhouse in Ahmedabad
  • 1 Year
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...sequencing and how to avoid ambiguities. -Direct Mail : Discussion and exercises to understand the various elements of a DM package, including the economics... Learn about: Creative Writing, Communication Journalism, Journalism Career...

  • Certificate
  • Ahmedabad
  • 6 Months
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Rs 2,55,000
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...and production houses many aspirants would give an arm and a leg to get into. As you go through the creative work presented here, be prepared for discomfort... Learn about: Film and Television, Film Editing Software, TV Direction...

  • Certificate
  • Ahmedabad
  • 6 Months
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Rs 2,55,000
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...strongly supported by consumer behavior and shopper behavior studies, visual literacy and retail research in addition to a large number of field projects... Learn about: Manager Merchandising, Retail Visual Merchandising, Retail Merchandising...

  • Certificate
  • Ahmedabad
  • 6 Months
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...leading to Post Graduate level Diploma. * Relevant industry experience through Continuing Industry Internship Programme (CIIP) in the communications domain... Learn about: Management Communication, Management in Business, Business & Management...

  • Post Graduate Diploma
  • Ahmedabad
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...Tangible and Intangible Value Drivers of Brand & Marketing Performance, Impact of Culture and Society on Consumption Patterns, and Customers' Relational Behaviour... Learn about: Marketing Research, Market Research, Media Communication...

  • PhD
  • Ahmedabad
  • 3 Years
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