P.G Diploma in Advertising & Public Relations

P.G Diploma in Advertising & Public Relations

Course Content:

Paper I Basic Principles of Advertising & Public Relations
Introduction, Definition, Classifications, growth and development of Advertising, Scenario of Indian Media, Process of Advertising and its need. Motivational & persuasive communication of Advertising.

Paper II Practice of Advertising
Newspaper, Magazine, Radio, Doordarshan, Film Internet, Poster, Banners, Hoarding, Wall Writing, Transit Media, Other Miscellaneous Media. Advantages and Disadvantages of various Media. Characteristics of Media. Emerging Media, Sponsored Programmes, Road Show.

Paper III Advertising Ethics, Codes and Laws
Definition of ethics, what ethics of advertising ? Need and scope of ethics for practice in advertising industry.

Paper IV Practice of Public Relations
Paper V Basic Principles of Marketing & Management
Paper VI Production or Assignment