P.hd in Business Management

Dr. D.Y. Patil Dental College and Hospital
In Navi Mumbai

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Important information

  • Course
  • Navi mumbai
  • Duration:
    3 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Navi Mumbai
Dr. D.Y. Patil Dental College and Hospital Dental Hospital Building, Dr. D.Y. Patil Vidyanagar, Sec, 400706, Maharashtra, India
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Course programme



PAPER-I : RESEARCH METHODOLOGY-THEORY
UNIT-I
Research: Meaning – Purpose- Types of research-significance of research in
social and business sciences.
UNIT-II
Steps in Research: Identification, selection and formulation of research problem-
Research questions-Research design- Formulation of hypothesis- Review of literature.
UNIT-III
Sampling Technique: Sampling theory-Types of sampling-Steps in sampling-
Sampling and Non-sampling error-Sample size –Advantages and limitations of sampling.
UNIT-IV
Data for Research: Primary data-Meaning-Collection methods-Observation –
Interview-Questionnaire-Schedule-Pretest-Pilot study –Experimental and case studies-
Secondary data- Meaning – Relevance, limitations and cautions.
UNIT-V
Processing Data: Checking- Editing-Coding- transcriptions and Tabulation- Data
analysis- Meaning and methods- Quantitative and Qualitative analysis.
UNIT-VI
Structuring the Report: Chapter format- Pagination- Identification- Using
quotations- Presenting footnotes – abbreviations- Presentation of tables and figures-
Referencing- Documentation-Use and format of appendices- Indexing.
UNIT-VII
Research Report: Types of reports-Contents-Styles of reporting- Steps in drafting
reports-Editing the final draft-Evaluating the final draft.


PAPER-II : METHODS OF RESEARCH-II –TECHNIQUES
UNIT I
Statistics in Research: Specific applications of measures of Central tendency,
Dispersion, Skewness and Kurtosis in research.
UNIT II
Measures of Relationship: Correlation – Simple, Partial and multiple- Regression- Simple
and multiple-Association of Attributes – applications in research.
UNIT III
Hypothesis Testing and estimation: Fundamentals of hypothesis testing-Standard errorpoint
and interval estimates-Important non-parametric tests: Sign, Run Kruskal-Wallis
tests and Mann – Whitney test.
UNIT IV
Parametric Tests: Testing of significance mean, proportion, variance and correlation-
Testing for significance of difference between means, proportions, variances and
correlation coefficients.
UNIT V
ANOVA and Chi-Square Tests: One-way and two-way ANOVA – Latin Square tests for
association and goodness of fit.
UNIT VI
Measurement in Research: Measurement scales – Tests of good measurementconstruction
of Likert and Semantic Differential scales-Source of errors in measurement-
Scale validation.


PAPER III: RESEARCH FOR BUSINESS DECISIONS
Unit I
Business Decisions: Concepts and process _ Research as a decision support
system- Component business research dimensions- environmental research- Research on
functional areas- Institutions research in the context of liberalization, privatization and
globalization.
Unit II
Research and Marketing Decisions : New product development research-
Research on brand equity and preferences- Research on pricing strategies-Research on
distribution channels-Research on media effectiveness – Research on consumer behavior
– Research on market segmentation – Research on export marketing information system.
Unit III
Research for personnel Decisions: Research on effectiveness of different sources
of recruitment and training – Research on leadership: Traits, style and effectiveness-
Research on employee motivation, absenteeism, job satisfaction, welfare measures,
quality of work life and participation in management-Research on personnel information
system.
Unit IV
Research for Organizational Decisions: Research on organizational issue, like
climate, culture, creativity, change development and excellence.
Unit V
Research for Capital Market Decisions: Research for primary market – Trend and
determinants – Research on secondary market: Trends, volatility and determinants-
Research on performance of mutual funds- Research on investor behavior and protection-
Research on global capital market instruments and institutions- Research on capital
market information system.
Unit VI
Research for Financial Decisions: Research on cost of capital and capital
structure- Research on risk-return-patterns of projects – Research on working capital
management – Research on credit management – Research on financial information
system.
Unit VII
Research on Business Strategies: Strategic alliances and divorces – Mergers and
acquisitions – Disinvestment – Reorganizations – Reengineering – Corporate governance
– Ethics- Social responsibility.



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