PG Certificate in Management (Marketing)

Cosmic Business School
In Ghaziabad and New Delhi

Price on request
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Important information

Description

Important information
Venues

Where and when

Starts Location
On request
Ghaziabad
Plot # Com / H1, Sector –6 Opp. Amity International School Vasundhara, 201012, Uttar Pradesh, India
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On request
New Delhi
B1/E11, MCIE, Mathura Road, 110044, Delhi, India
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Frequent Asked Questions

· Requirements

Graduation (10+2+3) in any discipline from a recognised University / 3 year Diploma in any discipline. Students in the final year of a degree course may provisionally register for the programme. Students doing other professional courses like MBA, MFS, CA, CS, ICWA can do this Diploma concurrently.

Course programme

This is an in-depth programme looking at the areas and disciplines relevant to Marketing. It is a good course for those who desire to undertake career in Marketing. This Programme covers various aspects related to Marketing.

It helps the students to equip them to take up leadership roles in the face of global business challenges. The course is structured to impart and understanding of fundamentals of marketing and Application of marketing approach to their jobs and their organization. This programme makes an attempt to deliver a balanced mix of sales and distribution management, consumer behavior, advertising and sales promotion, marketing of services.

Marketing skills are increasingly important in ensuring success, both in private sector profit –seeking businesses and in public service organisation. Every organisation has ‘customers’ whose need must be satisfied through the efficient provision of goods and services.

The PDMM Programme is designed for executives started the career in the field of sales and marketing and not having the formal academic qualification in Sales and Marketing. It is also suitable for those, who do not wish to commit themselves to the whole MBA / PGDM at the outset.

It helps students equip themselves to take leadership roles in the face of global business challenges. The course is structured to impart and understanding of fundamentals of marketing and application of marketing approach to their jobs and their organisation. This Programme makes an attempt to deliver a balanced mix of sales and distribution management, consumer behavior, advertising and sales promotion, marketing of services and International marketing.

PROGRAMME STRUCTURE

Module - I

* Marketing Management
* Consumer Behavior
* Sales and Distribution Management
* Advertising and Sales
* Soft Skills & Presonality Development Programme
* Industrial Training for 30-60 days.

Module - II

* International Marketing
* Marketing of Services
* Project Work


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