PG Certificate in Management (Pharmaceutical Marketing)

Cosmic Business School
In New Delhi and Ghaziabad

Price on request
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Important information

Description

Important information
Venues

Where and when

Starts Location
On request
Ghaziabad
Plot # Com / H1, Sector –6 Opp. Amity International School Vasundhara, 201012, Uttar Pradesh, India
See map
On request
New Delhi
B1/E11, MCIE, Mathura Road, 110044, Delhi, India
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Frequent Asked Questions

· Requirements

Graduation (10+2+3) in any discipline from a recognised University / 3 year Diploma in any discipline. Students in the final year of a degree course may provisionally register for the programme. Students doing other professional courses like MBA, MFS, CA, CS, ICWA can do this Diploma concurrently.

Course programme

The Pharmaceutical Industry if India is an ongoing giant with an annual turn-over of Rs.269 billion and still showing a growth of 6.4%. The future market size is projected at us$25 billion (McKinsey report). Presently the industry directly employs over 5,00,000 people, while 24,00,000 are indirectly employed.

AIMA-CME, with its expertise has delivered this programme to two pharma giants and is now ready to deliver the programme to the masses. This programme is designed keeping in view the present set of skills of the target audience and to develop the required technical expertise in them to harness the enormous employment opportunities available in this area.

PROGRAMME STRUCTURE

Module - I

* Management Functions And Organisational Behavior
* Principles and Practices of Pharmaceutical Marketing Management
* Pharmaceutical Sales and Distribution Management
* Pharmaceutical Regulatory / Legal issues
* Fundamentals of Physiology, Pharmacology & Microbio (for students of non-
pharma background)
* Soft Skills & Presonality Development Programme
* Industrial Training for 30-60 days.

Module - II

* Pharmaceutical Promotion and Advertising Management
* Strategic Management and International Marketing
* Project (equivalent to two papers)


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