PG Certificate in Management (Retail Management)

Retail trade accounts for around 10-11% of the GDP and is the second largest in employment creation after agriculture. India ranks first in the Annual Global Retail Development Index 2006. But organised retail in India is virgin territory. The share of organised retailing in urban areas is between 12-20% and is growing at 30% annually. Retailing in India has the potential to grow as large as $450 – 500 billion by 2010, according to a McKinsey Report on ‘Retailing in India’.

To harness the emerging opportunities in the area, the PDRM Programme aims to impart integrated knowledge for tactical and strategic decision making.

This distance learning course is designed to suit the requirements of the working students, allowing them to expertise in real-world retailing skills in the most flexible and technology supported method. The intensive end-term project is designed to combine industry knowledge with analytical rigor.

The main objective of the Programme is to prepare students to enter the exciting and dynamic retail industry in such fields as buying & planning, e-commerce, store management, global sourcing, and information technology. The Retail Studies Program is open to undergraduates in all fields with in the University. If you’re looking for a career in retail sector, our PG Certificate in Management (Retail) programme will equip you with all the necessary skills.

Participation in the Programme help students with a strong business acumen to handle consumer information with the help of information technology, besides availing an internationally because the course includes a compulsory foreign educational tour for all the students.

This course provides you with all the core skills needed to embark upon a career in retail management. Because this course gives you the opportunity to gain real world retailing skills and a nationally recognized award from CBS, this course is the way to make your mark in retail industry.

PROGRAMME STRUCTURE

Module - I

* Management Functions And Organisational Behavior
* Fundamentals Of Retailing
* Essentials Of Marketing
* Customer Attraction And Management
* Soft Skills & Presonality Development Programme
* Industrial Training for 30-60 days.

Module - II

* Merchandise Management And Pricing
* Managing Retail Operations
* Supply Chain Management
* Project (equivalent to two papers)