PG Certificate Programme in Retail CommunicationsMudra Institute Of Communications
Price on request
Frequent Asked Questions
A Bachelor's degree or equivalent qualifications, in any discipline as recognized by the Association of Indian Universities. Preference shall be given to candidates with relevant marketing/service sector experience.
PGRCM is a one-year full-time residential programme. It combines the disciplines of Business Management and Marketing Communications and specializes in Retail Communications Management. This exclusively designed programme has been crafted in collaboration with eminent professionals from the industry. The learning process involves advanced training in theory and applications in the retailing business
· Equip the students with the skills, creativity and knowledge to understand retailing as a business management discipline.
· Develop expertise in management and communication required for successful retail operations.
· Expanding the knowledge base of Retail Communications Management and its uses.
· Provide quality professional education in the new and emerging area of Retailing within the Marketing and Communications Management areas. Curriculum Design The typical class would consist of about 25 students. This small class size ensures focused interaction with the faculty. The thrust of the programme is on the principles, processes and practices of Retail Communications and Management for building corporate and brand image. The programme is divided into three trimesters. Trimester 1 This period lays emphasis on building strong concepts in the fundamental and core courses through on-campus classroom learning by the experienced faculty. The subjects include: 1. Visual Literacy 2. Introduction to Marketing 3. Services Marketing 4. Consumer / Shoppers Psychology 5. Retail Research 6. Retail Management, Functions and Operations 7. Store layout and store design 8. Urban Retail Study 9. Retail-Yatra to Delhi, Kolkatta, Chennai, Bangalore, Hyderabad, Mumbai, Pune, and Indore: Tour Report Trimester 2 This term focuses on applying the principles of management in Retailing. The faculty would comprise experts from the industry and academics. Courses would include: 1. Research Methodology and Quantitative Techniques 2. Organizational dynamics and HRM 3. Brand Management 4. Introduction to Economics 5. Financial Management 6. Retail Evolution and Environment 7. Retail Communications Mix 8. Strategic Management 9. MICA International Retail - Yatra Industry Internship Students go through an eight-week on-the-job training at approved organizations as a part of the course. It gives students an opportunity to gain work experience while getting credits for their course. Trimester 3 This term focuses on 'learning by doing'. The emphasis is on project- based learning. Presentations by students and industry experts give insights into real life situations and their solutions. 1. IT in Retail 2. Retail / Store operations 3. Retail buying, Merchandising and Category Management 4. Strategic Retail Marketing 5. Retail Distribution, Logistics and SCM 6. Mall Management 7. Legal aspects of retail business