PG Diploma in Advertising Design & Management

On this programme you are encouraged to develop original and creative ideas through a range of project work. Subjects covered include advertising history, advertising and society, the broad use of arts in the development of advertising, understanding target audiences and leveraging advertising in the use of communications.
The subjects cover in this course are:Advertising objectives
Design Workshop,Medias and Media Management,Product Branding and Packaging,Campaign development and costing
Direct Marketing,Market segmentation and targeting & Public Relations and Client Servicing.