PG Diploma in Marketing Management
Post Graduate Diploma
In Aligarh
Description
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Type
Post Graduate Diploma
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Location
Aligarh
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Duration
1 Year
Facilities
Location
Start date
Start date
About this course
Graduate
Reviews
Course programme
AMU is a pioneer in introducing Maagement education in the country. The journey begin in 1969, with a 3 years Diploma in Business administration in the Faculty of Commerce. A Master of Business Admininstration ( MBA) was introduced in 1972 and a separate Department of Business Administration was established. A secound Master's Programme focusing on International business, now called MBA (IB), was started in 1993. The department has been offering full time reseach programme in Management. In addition, an Executive Research Programme in collaboration with All India Management Assosiation (AIMA), N. Delhi. This has enabled senior
Professionals pursue research, leading to award of Ph.D.. The programme has received over-whelming response from practitioners. so far, more then 70 industry professionals, Goverment Servents, Army Officers and Management Educators has been awarded doctorate through this route,
Having made a mark in the field of teaching and research, the department further aims to grow as a trustworthy training and consultancy institution in the country.
With the core faculty of 20, mostrly holding a doctorate in their respective areas of work, the department has earned the distinction of a credible institution offering quality management education at affordable cost. The Department, through its focused programme, is committed to improve the management practicesin the country and outside.
The department is in the process of buiding up an Integrated Management Complexe that shall have state of the art academic infrastructure.
Course Structure
DMM-01: Principles of Management
DMM-02: Advertising Management
DMM-03: Marketing Management
DMM-04: Sales Management
DMM-05: Retail Management
DMM-06: Research Methods in Business
DMM-07: Research Project
DMM-08: Viva-Voce
PG Diploma in Marketing Management