PG Diploma in Retail, Sales & Marketing Management (LAPT Certified Management Professional)

Mahan Institue of technologies
In New Delhi

Price on request
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Important information

Description

The course opens up vast opportunities of employment for a student in all areas of customer service, sales and marketing across all industry segments. Some of the job opportunities available are: Sales Executive. Management Trainee. Fashion Coordinator. Merchandise Administrator. Merchandise Analyst. Assistant Store Manager. Assistant Department Manager. Operation Manager. Personal Manager

Important information
Venues

Where and when

Starts Location
On request
New Delhi
GN-10, Shivaji Enclave, Near Shivaji College/Raja Garden, 110027, Delhi, India
See map
On request
New Delhi
E-372, 1st floor, Opp. V3S Mall/PSK Banquet, Nirman Vihar, 110092, Delhi, India
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On request
New Delhi
3rd Floor, 13, Vaishali, Near Kohat Metro Station, Pitampura, 110034, Delhi, India
See map
On request
New Delhi
Manish Royal Plaza I, 2nd Floor,Plot No. 19, Sec-10, Commercial Complex, 110075, Delhi, India
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Course programme

The course is enriched with employability skills of Attitude, Communication, IT, Language and Personality Development.
On successful completion of the course a student will be awarded 'LAPT Certified Management Professional (LMP)' by London Academy of Professional Training, London (U.K.) & 'PG Diploma in Retail, Sales and Marketing Management' by Mahan Institute of Technologies, New Delhi. This course is specially designed to provide the student with a comprehensive view of retailing, customer service, sales and marketing environment in India and abroad.

Course Contents:

Management Fundamentals & Information Systems

Introduction to Management
Planning
Organizing
Staffing
Directing (incl. Decision Making)
Controlling
Production & Operations Management
Marketing Management
Financial Management
Human Resources Management
Information Systems, Organization, Management and Strategy

Customer Service

Deliver Reliable Customer Service
Cross Cultural Awareness and International Markets
Customer Loyalty - Bring Back Customers
The Art of Communicating Effectively
Effective Telephone Etiquette
Calming Upset Customers
Develop Personal Performance
An Introduction to Sales & Marketing
Customer Service Law and Ethics
Retail Management Information System -Basic Level

Retail Supervisor

The Professional Supervisor (ABC of Supervising)
Motivating your team
The art of delegating
Inventory Management
Business Etiquettes
Writing reports and proposals
Coaching a Leadership Skill
Retail Management Information System -Intermediate Level

Retail Manager

Retailing Environment
Retailing Strategy
Merchandise Management
Store Management

Retailing in India

Structure of Retail in India
Organized Retail in India
Retail Consumers
Retail Location Strategy
Merchandise Management
Retail Pricing
Atmospherics & Retail Space Management
Retail Promotion Strategy
Legal Environment
Technology in Retailing
Managing the Store

Sales and Marketing

Marketing and Sales
Building Relationships for Success in Sales
Dynamite Sales Presentations
Negotiating for Results
Overcoming Objections: Nailing the Sale
Selling Smarter
Prospecting for Leads Like a Pro
Telemarketing: Using the Telephone as a Sales Tool

Retail Executive

Establishing relationships with customers in the retail environment
Product knowledge, handling and promotion
Handling customer payments, technology and retail security
Consumer buying behavior, pricing and displaying products
Health and Safety and legislation in the retail environment
Personal effectiveness and team work in the retail environment

IT Tools & Applications

Computer Appreciation
Computer Organization
Operating System
Word Processing
Spreadsheet Package
Presentation Package
Database Operations
Internet Concepts

Personality Development

Enabling you to being a new you
Self-Esteem
Motivation
Interpersonal Skills
Conflict Management
Anger Management
Time And Stress Management
Interview Skills And Techniques
Group Discussion
Telephone Etiquettes

Communication Skills Development

To enhance your ability to communicate effectively:
Introduction to Communication
What is Communication?
Barriers to Communication
Speaking
Pronunciation
Sounds
Grammar
Articulation and Modulations
Writing
Writing letters
Writing reports
Writing tips
Presentation Skills
Presentation with visual aid
Presentation without visual aid
Feedback
Non Verbal Communication
Body language
Gestures
Eye Contact
The Handshake
Listening Skills
General Business English
Communicating effectively at work
Effective business writing



Additional information

Work placements: A candidate is required to undergo 3-month internship/practical training.

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