PG Program in Business Management: Marketing

Praxis Business School
In Kolkata

Price on request
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Important information

  • Post Graduate Diploma
  • Kolkata

Important information

Where and when

Starts Location
On request
Bakrahat Road, 24 Parganas (South),P.O. Rasapunja, 700104, West Bengal, India
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Course programme

Praxis aims at combining the art and science of theoretical learning with the virtues of practical training. The program at Praxis is, on the one hand, rooted in the principles of academic rigor and discipline, and, on the other, designed to offer multiple touch-points with the industry.

Classroom sessions
Classroom sessions help the students acquire the theoretical foundation and the ability to develop perspectives. The pedagogy at Praxis encourages students to think rather than learn by rote. At Praxis, the text book for any subject is a mere starting point. Faculty expects students to come prepared with the concepts outlined in the text books - the class is the arena to take the discussion to a higher plane. Hence, attendance in class is given enormous importance.

Case studies
Case studies help in achieving three objectives. One, students get an opportunity to apply concepts to real life situations. Two, case studies involve intense participation; this enables the students to discuss their points of view in a formal classroom environment, thus sharpening their analytical and communication skills. Three, case studies train students to get multiple perspectives and appreciate alternate paths to a common goal.

As mentioned earlier, at Praxis, the text book for a subject is a mere starting point. Term papers, additional readings, book and article reviews ensure that the students seek knowledge beyond the text book. In some courses, students are required to create business plans - this requires them to understand the business environment, assimilate the different functional aspects of a business and create viable business models.

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