PG Programme in Marketing LeadershipCity Business School
Price on request
- Post Graduate Diploma
PG Programme in Marketing Leadership
The course curriculum is designed to quickly and thoroughly prepare participants for a career in a global business environment. The aim is reflected in the compressed time frame, reliance on group assignments and a clear focus on global and contemporary business themes and challenges.
A successful marketing career demands an understanding of the fast changing economic and social fabric. Every dollar spent counts even more today and businesses are continuously rationalizing their spend and measuring related ROI. The age of multi media convergence, the fad of viral marketing, the emergence of new technologies and the new age marketing tactics are everything that a marketer ought to have mastery over.
The program boasts of a global curriculum delivered by Global academicians, International consultants and Industry Practitioners. Participants are exposed to the latest know how in core marketing subjects such as International Marketing, Brand Mangement, Social Media Marketing, CRM, Retail Management to name a few. Participants are challenged with real-world assignments that have the potential to shape the business of today and tomorrow. The opportunity to work on marketing consulting projects, a seven week Internship with Industry and the opportunity to be mentored by a senior Business Leader: all make this a rich learning experience.
The Marketing Leadership Program has a balanced focus on Leadership Development, Business Acumen, Marketing & Branding excellence and Skill Enhancement.
1. BUSINESS EXCELLENCE
A cross section of disciplines to introduce students to fundamental areas of management.
* Financial & Management Accountancy
* Consumer Behaviour
* Economics for Managers
* Financial Management
* Knowledge Based Strategy
* Managing Virtual & Multi-cultural Teams
* Information Technology for Management
* Integrated Marketing Communication
* International Marketing
* Marketing Management
* Marketing of Services
* Business Research Methods
* Operations & Supply Chain Management
* Fundamentals of Management & Strategy
* Brand Management
* Retail Management
* Rural Marketing
* Sales & Distribution
* Internet Marketing
* Statistics for Business
* Understanding, Managing & Changing Organizations
* Enabling Values Centered Innovation
2. LEADERSHIP DEVELOPMENT
* Pillars of Inspired Leadership through Theatre
* Self Leadership
* The Power of Appreciative Inquiry
* Governance & Public Policy
* Sustainability & Green capital
3. SKILL BUILDING
* Communicating for Success
* Consulting Skills
* Interview Preparation
* MS Excel, MS Power Point
* Negotiation Skills
* Project Management
* Selling Skills
4. SOCIAL INNOVATION PROJECT
The project aims to build awareness and an appreciation of community partnerships, develop leadership capabilities, compassion and empathy, facilitation of teams and assuming responsibility without having authority.