PG Programme in Marketing Leadership

Post Graduate Diploma

In Gurgaon

Price on request

Description

  • Type

    Post Graduate Diploma

  • Location

    Gurgaon

Facilities

Location

Start date

Gurgaon (Haryāna)
See map
Plot no. 76 Sector 44 Gurgaon 122003, 122003

Start date

On request

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Course programme

PG Programme in Marketing Leadership

The course curriculum is designed to quickly and thoroughly prepare participants for a career in a global business environment. The aim is reflected in the compressed time frame, reliance on group assignments and a clear focus on global and contemporary business themes and challenges.

A successful marketing career demands an understanding of the fast changing economic and social fabric. Every dollar spent counts even more today and businesses are continuously rationalizing their spend and measuring related ROI. The age of multi media convergence, the fad of viral marketing, the emergence of new technologies and the new age marketing tactics are everything that a marketer ought to have mastery over.

The program boasts of a global curriculum delivered by Global academicians, International consultants and Industry Practitioners. Participants are exposed to the latest know how in core marketing subjects such as International Marketing, Brand Mangement, Social Media Marketing, CRM, Retail Management to name a few. Participants are challenged with real-world assignments that have the potential to shape the business of today and tomorrow. The opportunity to work on marketing consulting projects, a seven week Internship with Industry and the opportunity to be mentored by a senior Business Leader: all make this a rich learning experience.
Program Structure

The Marketing Leadership Program has a balanced focus on Leadership Development, Business Acumen, Marketing & Branding excellence and Skill Enhancement.

1. BUSINESS EXCELLENCE

A cross section of disciplines to introduce students to fundamental areas of management.

* Financial & Management Accountancy
* Consumer Behaviour
* CRM
* Economics for Managers
* Financial Management
* Knowledge Based Strategy
* Managing Virtual & Multi-cultural Teams
* HRM
* Information Technology for Management
* Integrated Marketing Communication
* International Marketing
* Marketing Management

* Marketing of Services
* Business Research Methods
* Operations & Supply Chain Management
* Fundamentals of Management & Strategy
* Brand Management
* Retail Management
* Rural Marketing
* Sales & Distribution
* Internet Marketing
* Statistics for Business
* Understanding, Managing & Changing Organizations
* Enabling Values Centered Innovation


2. LEADERSHIP DEVELOPMENT

* Pillars of Inspired Leadership through Theatre
* Self Leadership
* The Power of Appreciative Inquiry
* Wellness
* Governance & Public Policy
* Sustainability & Green capital

3. SKILL BUILDING

* Communicating for Success
* Consulting Skills
* Interview Preparation
* MS Excel, MS Power Point
* Negotiation Skills
* Project Management
* Selling Skills

4. SOCIAL INNOVATION PROJECT

The project aims to build awareness and an appreciation of community partnerships, develop leadership capabilities, compassion and empathy, facilitation of teams and assuming responsibility without having authority.

PG Programme in Marketing Leadership

Price on request