PGDM in Integrated Marketing Communication and Brand Management

Scope and Objective:

* The IMC concept is highly recommended by the industry so as to design the course curriculum to meet the demand and the requirement in the field of marketing and brand management.
* To enhance the skills and upgrade knowledge through designing integrated modules.
* To study brand management as the key areas of marketing by adopting active interaction and case study methodology.
Learning outcome:

* The students would be able to acquire integrated knowledge in terms of market, product usages and service.
* Interactive learning methods will improve the confidence level of students.
* Constant involvement doing assignments and classroom activities would enable them to think independently.
* Students would also be driven into the professional understanding of the Industry.
* Over all development of the students in the area of the subject and its practical usage.