PGDM in Marketing

Vignana Jyothi Institute of Management
In Hyderabad

Rs 4,50,000
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Important information

  • Post Graduate Diploma
  • Hyderabad
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
Vignana Jyothi Institute of Management Vignana Jyothi Nagar, Bachupally (Via)Kukatpally, 500072, Andhra Pradesh, India
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Frequent Asked Questions

· Requirements

There are four categories of students for admission: (a).Fresh Graduates from recognized universities (b) Candidates sponsored by member Industry of Vignana Jyothi. (c) Working executives, from Govt. Depts. and PSUs, with more than 5 years service. They are expected to join the parent organisation after the successful completion of the program

Course programme

Syllabus: 1st Year: ( Core Courses ) Term I - Management Organizational Behavior Statistics for Management Applications for Business Micro Economics for Managers Marketing-I Financial Accounting for Managers Business English Term II - Organisational Behaviour-I Macro Economics and Global Business Environment Marketing-II Management Accounting for Managers Management Information Systems Business English Term III - Human Resources Management Corporate Financial Management Marketing Models Strategic Management Business English Written Analysis and Communication Second Year: Term IV - Corporate Governance & Social Responsibility Term V - Leadership Term VI - Entrepreneurship Business Negotiation Skills Marketing: Advertising and Sales Promotion Sales and Distribution Management Corporate Identity and Strategic Brand Management Consumer Behaviour Services Marketing Retail Marketing E-Commerce International Marketing Rural Marketing Social Marketing Customer Relationship Management B2B Marketing New Product Development Strategic Marketing

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