PGDM: MARKETING

MATS Institute of Management and Entrepreneurship
In Bangalore

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Important information

  • Post Graduate Diploma
  • Bangalore
  • Duration:
    2 Years
Description

Challenges in Business are rarely confined to one funtional area. Leaders must be quipped with a holistic understanding of business and to draw upon fundamental knowledge to grasp the larger picture and 'connect the dots'. Faculty at MATS are also scanning the business environment to identify new trends, to unearth new business processes and models.

Important information
Venues

Where and when

Starts Location
On request
Bangalore
Karnataka, India
See map

Frequent Asked Questions

· Requirements

Candidate with a composite score of 600 in MAT or 75th percentile in CAT/XAT/ATMA and an of 50% in undergraduate program are eligible to apply.

Course programme

The Jain Group of Institutions, including MATS, has focused on creating Champions, Leaders and Entrepreneurs. Robin Uthappa, the youth Icon of Indian Cricket, Pankaj Advani, World Billiards Champion and Shika Tandon, swimming Champion have one thing in common - they are alumni of JGI. Our Alumni have climbed the Corporate ladder on a fast track, Rohit Bhatia, Associate Vice-President of Kotak is just an example. Owen Masceraneas, another alumni is a HR Consultant in USA. JGI has created India's best business incubator, which has given birth to a breed of vibrant, young entrepreneurs like Abdul Sait of Basket Option, Jugraj - CEO of a multi-cuisine restaurant chain and Jyoti of Samavesh. Jain Vidyaniketan is a K-12 free school, part of JGI's People initiative. These and other stories are scripted everyday. Achievements that are almost passé in JGI holds a beacon of hope for a better world.

When you join MATS, you join the JGI movement and a cult which abhors mediocrity. If you are a true learner, Hungry for Knowledge, Ready to Acquire Skills and all set to Shape your Attitude, maybe you should come aboard.

Come ... Join the AICTE approved, leading B-School in South India, among the fastest growing management institutes in the Country, located in Bangalore, India's silicon valley, offering a high class PGDM/PGDBM program which compares with some of the best MBA programs in the World.

COURSE MATRIX

First Year of the PGDM programme

During the first year of the programme, the student is grounded in core management. The courses provide a solid foundation in the management discipline which will lead the student towards his areas of specialization.

Pre-term
Orientation - Accounting, Principles of Management, Workshops & Events, Case Analysis Methodologies, Two day outbound Leadership program.

Term 1

Core Courses
Organisation Behaviour, Financial Accounting, Marketing Planning, Microeconomics, Quantitative Methods-1, Business Law, Business Communication

Core Brackets
Business Management Skills, Yoga

Self-managed Activities
Current events analysis, Concepts review

Field Application
Organisation Study

Term 2

Core Courses
Human Resource Management, Cost & Management Accounting, Marketing Implementation,
Macroeconomics for Business, Quantitative Methods-2, Operations Management, Business Oriented Computer Applications (BOCA)

Leadership & Teamwork Skills
Personal effectiveness, Conflict resolution, Interpersonal Skills, Teamwork

Term 3

Core Courses
Marketing Research, Corporate Finance, Consumer Behaviour, Corporate Strategy, International Business, Quality & Productivity Management, Management Information Systems for IB

Core Brackets
Oracle in Multi-user Environment

Leadership & Teamwork Skills
Negotiation Skills, EQ

Second Year of the PGDM programme

During the second year, the student gets the opportunity to specialize in two areas - one in his area of major concentration and the other in a chosen minor. He is required to choose a total of twenty one courses besides core brackets and course supplements. Students have the opportunity to specialize in Marketing, Finance, HR and International Business. The required courses and electives in the different functional areas are as follows. The second year of the course comprises terms 4, 5 and 6.

When Marketing is the specialization:
Curriculum

Consumer Behaviour
Sales Management
Distribution Management
Services Marketing
Integrated Marketing
Communication
International Marketing
Brand Management
Customer Relationship Management
Management of Retail operations
Marketing Strategy
Dissertation




Additional information

Work placements: The student gets the opportunity to implement theoretical frameworks during the Research project and Summer internship in an organisation for a period of six to eight weeks.

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