PGDM in MarketingIndira Group of Institutes
Price on request
- Post Graduate Diploma
The PGDM is a two years program and comprises of four semesters. In the first year students study common subjects. The program exposes the students from varied academic background such as Arts, Commerce, Engineering, Science, Pharmacy etc. to the fundamental concepts of management. The first year comprises of two semesters. In the first year the basics of management orients the students in areas of Communication Skills, Personality Development, Soft Skills, Public Speaking, People Development, Negotiations Skills, IT Skills, Laws, Financial Accounting, Cost Accounting, Statistical and Quantitative Techniques, Research Methodology, Marketing Skills, Selling Skills and Domestic and Global Environmental Studies. Along with subjects needed to sharpen conceptual knowledge and skills as a manager, students also undertake specialized inputs in their course specializations such as Marketing, Finance and HRM.
The structure is designed to help students understand the interdependence between functional areas and enable them to address challenges in the business contexts.
At the end of the first year, the students are required to undertake project work assignment in an organization. The project assignment is intended to give the students an opportunity to sharpen their knowledge and skills in their selected areas of course specialization and also a stepping stone for their final career. The Project Work Assignment is of 60 days duration and a detailed report on the project has to be submitted to the director, ISBS at the start of the second year.
In the second year of the PGDM, students are offered specialization in Marketing, Finance and HRM. Students get ready to face global corporate career, with intensive study of subjects like Strategies for Modern Business, Control Systems, Global Perspectives in Business, Entrepreneurship Development and Ethics Development, as well as in-depth inputs in their course specializations of Marketing, Finance and HRM.
Statistical & Quantitative Techniques
Legal Aspects of Business
Human Resources Management
Production and Operations Management
Management Information System
Business Ethics & Corporate Governance
Management Control System
Business Policy & Strategic Management
Marketing Elective – I
Marketing Elective – II
Marketing Elective – III
Marketing Elective – IV
Marketing Elective – V
International Business Mgmt.
Marketing Electives - VI
Marketing Electives – VII
Marketing Electives - VIII
Marketing Electives - IX