PGDM in MarketingEMPI Business School
Price on request
- Post Graduate Diploma
- New delhi
Scope and Objective:
The course is designed to familiarize the students with strategic & operational decision-making process in marketing. Primary goal of this course is to provide a thorough understanding of the marketing management function.
Highlights of the Specialisation:
This specialization has been designed to focus more on practical aspects. Subjects such as consumer behaviour, brand management, marketing research, retail marketing, and sales and distribution management are designed to focus more on case studies and minor projects. Candidate in the marketing specialization can join the corporate world as a marketing manager, market research analyst, brand manager, and new product manager etc. A few others specialized corporate positions like PR manager, event management, advertising manager, marketing communication manager are also available to them. This profession generally attracts youngsters who have passion for interacting with customers and also traveling.