PGDM in Marketing

Semester I
Organisational Behaviour
Quantitative Methods
Managerial Economics
Financial & Management Accounting
Marketing Management
Business Communication
Management Information System

Semester II
Human Resource Management
Operations Research
Business Environment (National & International)
Financial Management
Research Methodology
Production/Operations Management
Business Legislation
Retailing Management
Comprehensive Viva

Semester III
Corporate Policies & Strategic Mgt.
Consumer Behaviour & CRM
Marketing of Services
Sales & Distribution Management
International Marketing
Foreign Trade, Procedures & Documentation
Forex Management

Semester IV
E-Business
Project Study
Product & Brand Management
Advertising Management
Retailing Mgt & Rural Marketing