PGDM : Marketing

Institute for Financial Management and Research (IFMR)
In Chennai

Price on request
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Important information

  • Post Graduate Diploma
  • Chennai
Description

Important information
Venues

Where and when

Starts Location
On request
Chennai
24, Kothari Road, Nungambakkam, Chennai , India, 600034, Tamil Nadu, India
See map

Course programme

The PGDM program is organized under the following modules:

* Quantitative Methods -I & II
* Human Resource Management
* Management Accounting -I & II
* IT Enabled Enterprise
* Economics -I & II
* Strategic Management
* Management Information Systems
* Life Skills for Managerial Success
* Organizational Behavior -I & II
* Qualitative Research Methods
* Marketing Management -I & II
* Modern Bank Management
* Corporate Finance -I & II
* Business Law and Corporate Governance
* Operations Management

Marketing :

* Services Marketing
* Sales & Distribution Management
* Product Management
* B2B Marketing
* CRM & Data Mining
* Brand Management & Integrated Marketing Communication
* Global Marketing
* Consumer Behavior
* Retail Management
* Rural Marketing


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