PGDM - Marketing

New Horizon Educational Institution
In Bangalore

Price on request
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Important information

  • Post Graduate Diploma
  • Bangalore
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
Kadubhisanahalli, Near Marathalli,, Karnataka, India
See map

Course programme

Contemporary Management Practices
Emerging Trends in Business Environment
Managerial Economics
Quantitative Techniques for Managerial Decisions-I
Human Behavior at Work
Financial & Management Accounting
Executive Communication & Personal Growth Laboratory - Practical

PGDM 201 Quantitative Techniques for Managerial Decisions-II
PGDM 202 Marketing Management
PGDM 203 Human Resource Management
PGDM 204 Management Information Systems
PGDM 205 Enterprise Quality Management
PGDM 206 Business and Law
PGDM 207 Software for Business Applications

PGDM 301 Financial Management
PGDM 302 Production & Operation Management
PGDM 303 Global Business Management
PGDM 304 Integrated Strategic Management
PGDM 305 Business Research Methods
PGDM 306 Intellectual Property Rights
PGDM 307 Current Corporate Practices-Case analysis & Seminar

PGDM041 Corporate Social Responsibility
E1** Elective I Paper I
E2** Elective I Paper II
E3** Elective II Paper I
E4** Elective II Paper II

PGDM041 Summer Training Report -
PGDM041 Workshop on Managerial Exercises -I (Group Dynamics &
Team Building) - Practical

PGDM M01 Advertising and Brand management
PGDM M02 Channel Management and Logistics
PGDM M03 Consumer Behavior
PGDM M04 Customer Relationship Management
PGDM M05 E-Marketing
PGDM M06 Global Marketing
PGDM M07 Marketing in Non-Profit Organizations
PGDM M10 Marketing in Retail Industry
PGDM M11 Marketing in Services
PGDM M12 Marketing Information Systems and Research
PGDM M13 New Product Management
PGDM M14 Rural Marketing
PGDM M15 Sales Management
PGDM M16 Strategic Marketing

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