PGDM:Marketing
Post Graduate Diploma
In Navi Mumbai
Description
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Type
Post Graduate Diploma
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Location
Navi mumbai
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Duration
1 Day
Facilities
Location
Start date
Start date
Reviews
Course programme
PGDM:Marketing
Since its establishement in 1991, the PGDM has evolved into a intensive course of study that takes participants from the very basics in Management theory to highly advanced theory and practice areas. The program covers a wide range of fields and subject areas through a suite of 38 courses.
Year I Year II
Trimester 1 Trimester 4
1. Principles of Management
2. Introduction to Marketing
3. Introduction to computers & Computer Application
4. Financial & Cost Accounting
5. Introduction to Quantitative Techniques
6. Managerial Economics
1. International Business Management
2. E-Commerce Concepts
3. Elective Subject 1*
4. Elective Subject 2*
5. Elective Subject 3*
6. Elective Subject 4*
7. Capstone Project I
Trimester 2 Trimester 5
1. Research Methodology
2. Macroeconomic Analysis
3. Human Behaviour in Organization
4. Quantitative Analysis for Decision Making
5. Managerial Accounting
6. Financial Management
1. Technology Management
2. Project Management
3. Elective Subject 1*
4. Elective Subject 2*
5. Elective Subject 3*
6. Elective Subject 4*
7. Capstone Project II
Trimester 3 Trimester 6
1. Computer Information System
2. Marketing Strategies
3. Human Resources Management
4. Production, Operations & Inventory Management
5. ERP Concepts
6. Elective Subject:
Advanced Financial Management OR
Marketing Research OR
Training and Development
1. Geopolitical Environment
2. Business Policy & Strategic Management
3. Entrepreneurial Development
4. Business Ethics & Corporate Governance
5. BPR & Change Management
6. Capstone Project III
Marketing
For students who select Marketing as their Major Specialization, the following Electives are offered during the 4th and 5th Trimesters, of which any 4 are to be selected in each trimester:
Trimester IV
1. Integrated Marketing Communication
2. Product Management
3. Logistics Management
4. Services marketing
5. Direct Marketing
6. Consumer Behavior
Trimester V
1. Industrial Marketing
2. Sales Management
3. Database and net Marketing
4. Retailing
5. Global Marketing
6. Rural marketing
7. Legal Aspects of Marketing
PGDM:Marketing