PGDM:MarketingSDM INSTITUTE FOR MANAGEMENT DEVELOPMENT
Price on request
- Post Graduate Diploma
The two-year, residential PGDM Programme, approved by the AICTE, Ministry of HRD, Government of India, is among the finest PGDM courses offered in the country. The course is compiled from contemporary industry practices and exceptional business case studies. A wide knowledge base and rich teaching experience matched by facilities of international standards, constitute the content and structure of this course. The educational method employed here has got a sharp competitive edge and it is interactive and application-based. Each student is driven from within to think and behave as a leader. Each is motivated to move a step closer to realising his/her dreams.
In their second year students reserve the option to specialise in up to two disciplines. The choice includes Marketing, Finance, Systems, HRM and Operations.
The emphasis in this course is to focus on the students' skill sets and acumen; to develop their abilities for the management of consumer services, products and business segments. Some of the prominent subjects include:
• CRM- Customer Relationship Management
• e-business strategies