PGDM in Marketing Management

Institute of Management Studies, Dehradun
In Dehradun

Price on request
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Important information

  • Post Graduate Diploma
  • Dehradun
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Dehradun
Makkawala Greens, Mussorie Diversion Road, 248009, Uttaranchal, India
See map

Course programme

First Year -- First Semester (All papers are compulsory)

101 Principles of Management
102 Managerial Economics
103 Business Statistics
104 Organisational Behaviour
105 Basic Accounting
106 Business Communication
107 Information Technology in Management
108 Seminar

First Year --- Second Semester (All papers are compulsory)

201 Marketing Management
202 Financial Management
203 Human Resource Management
204 Research Methodology
205 Legal and Regulatory Framework of Business
206 Business Environmrnt
207 Production and Operations Management
208 Seminar

(Summer Training for 6 to 8 weeks in corporate world or in Designated Organization shall be compulsory
for all students immediately after Second Semester Examinations)

Third Semester

301 Management Accounting
302 Entrepreneurship
303 Management Information System
304 Specialisation I
305 Specialisation II
306 Specialisation III
307 Summer Training Report
308 Seminar

Fourth Semester

401 Stretegic Management
402 Supply Chain Management
403 E- Business
404 Specialisation IV
405 Specialisation V
406 Specialisation VI
407 Project Report
408 Viva voce

Specialisation:

Marketing Management
MK1. Marketing of Services
MK2. Consumer Behaviour.
MK3. Sales & Distribution Management
MK4. Retail Management
MK5. Advertising Management
MK6. Customer Relationship Management
MK7. Rural Marketing
MK8. Product Management


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