PGDM in Marketing Management

PGDM in Marketing Management

The Post Graduate Diploma in Management (PGDM) is an AICTE approved program offered by SIESCOMS, addressing the need for multi-faceted, multi-skilled managers who are capable of handling complex situations and are quick to adapt to change.

The PGDBA is a 24-month full time program covered over four semesters and offers students a dual specialization ensuring that they are thoroughly skilled in at least one functional area while having more than a fundamental working knowledge of another. The PGDM course seeks to enhance the students’ learning by offering knowledge-building projects in each semester, while fine-tuning their leadership, communication and inter-personal skills.
A 2-week induction course is conducted for all the participants. The objective of this capsule is to ensure that all the students start off at the same level in terms of the minimum knowledge required to grasp the forthcoming lectures

Course Content:

First Year
Semester 1
» Financial Analysis
» General Management
» Managerial Statistics
» Managerial Communication
» Micro Economics
» Financial Management
» Legal Aspects of Business
» Marketing Management – I
» Organisational Behaviour
» Management Information System
» Production Management
» NGO Management
» Business Reading

Semester 2

» Advanced Financial Management
» Marketing Management – II
» Cost and Management Accounting
» HRM (Human Resource Management)
» Research Methodology & Operational Research
» Macro Economics
» Strategic Management
» Managerial Communication
» Taxation
» Business Awareness

Second Year

Marketing Semester 3
» Retail Management
» Service Marketing
» Distribution and Logistics Management
» Brand Management
» Consumer and Industrial Buying Behaviour
» Strategic Management
» International Business & Management
» Advertising and Sales Promotion
» Sales Force Management

Marketing Semester 4

» Rural Marketing
» Emerging trends in Marketing
» International Marketing
» Special Studies/Projects
» Ethics & Corporate Governance