PGDM : Marketing (Part Time)

Institute for Financial Management and Research (IFMR)
In Chennai

Price on request
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Important information

  • Post Graduate Diploma
  • Chennai
Description

Important information
Venues

Where and when

Starts Location
On request
Chennai
24, Kothari Road, Nungambakkam, Chennai , India, 600034, Tamil Nadu, India
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Course programme

The part time PGDM program is organized as follows:

FIRST SEMESTER

* Basic Financial and Cost Accounting
* Organizational Behavior – I
* Managerial Economics
* Computer Applications in Business and Statistics
* Written Analysis and Communication


SECOND SEMESTER

* Management Accounting
* Organizational Behavior - II
* Macro Economics
* Operations Management - I
* Quantitative Analysis for Business Decisions


THIRD SEMESTER

* Corporate Financial Management
* Marketing Management
* Management Science
* IT Enabled Enterprise
* Human Resources Management


FOURTH SEMESTER

* Strategic Cost Management
* Research Methodology in Marketing
* Special Skills in IT
* Strategic Management
* Working Capital Management



Marketing

* International Marketing
* B2B Marketing
* Sales and Distribution Management
* Product Policy and Management
* Analytics for Marketing
* Advertising & Brand Management
* Consumer Behavior
* Services Marketing


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