PGDM (Part-Time) in Marketing

TERM-I

Course Name:

- Managerial Economics
- Financial Accounting
- Quantitative Aids in Decision Making-I
- IT applications in Management
- Business Communication

TERM-II

Course Name:

- Marketing Management-I
- Management Accounting
- Organizational Behaviour-I
- Quantitative Aids in Decision Making-II

TERM-III

Course Name:

- Marketing Management-II
- Macro Economics
- Corporate Finance-I
- Organizational Structure and Design
- Operation Management

TERM-IV

- Corporate Finance-II
- Research Methodology
- Human Resource Management
- Legal Aspects of Business
- E-Commerce

TERM-V

Course Name :

- Entrepreneurship
- Strategic Management
- Elective-1
- Elective-2
- Elective-3

TERM-VI

- Business Ethics & Corporate Social Responsibility
- Elective-1
- Elective 2
- Elective-3

TERM VII

- International Business Strategy
- Elective-1
- Elective 2
- Elective-3

TERM VIII

- Environment Management
- Corporate Governance
- Elective-2
- Elective-3

Marketing

Mktg 1 Consumer Behavior
Mktg 2 Services Marketing
Mktg 3 Sales & Distribution Management
Mktg 4 Retail Marketing
Mktg 5 Customer Relationship Management
Mktg 6 Advertising & Brand Management
Mktg 7 Advanced Marketing Research
Mktg 8 International Marketing
Mktg 9 B2B Marketing
Mktg 10 New Product Planning and Launching
Mktg 11 Key Account Management
Mktg 12 Rural Marketing