PGDM (Part-Time) in Marketing

Fortune Institute of International Business
In New Delhi

Price on request
You can also call the Study Centre
11472... More
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Important information

  • Post Graduate Diploma
  • New delhi
  • Duration:
    3 Years
Description

Important information
Venues

Where and when

Starts Location
On request
New Delhi
Plot No.5, Opp. R.R. Army Hospital, Rao Tula Ram Marg, Vasant Vihar, 110057, Delhi, India
See map

Course programme

TERM-I

Course Name:

- Managerial Economics
- Financial Accounting
- Quantitative Aids in Decision Making-I
- IT applications in Management
- Business Communication

TERM-II

Course Name:

- Marketing Management-I
- Management Accounting
- Organizational Behaviour-I
- Quantitative Aids in Decision Making-II

TERM-III

Course Name:

- Marketing Management-II
- Macro Economics
- Corporate Finance-I
- Organizational Structure and Design
- Operation Management

TERM-IV

- Corporate Finance-II
- Research Methodology
- Human Resource Management
- Legal Aspects of Business
- E-Commerce

TERM-V

Course Name :

- Entrepreneurship
- Strategic Management
- Elective-1
- Elective-2
- Elective-3

TERM-VI

- Business Ethics & Corporate Social Responsibility
- Elective-1
- Elective 2
- Elective-3

TERM VII

- International Business Strategy
- Elective-1
- Elective 2
- Elective-3

TERM VIII

- Environment Management
- Corporate Governance
- Elective-2
- Elective-3

Marketing

Mktg 1 Consumer Behavior
Mktg 2 Services Marketing
Mktg 3 Sales & Distribution Management
Mktg 4 Retail Marketing
Mktg 5 Customer Relationship Management
Mktg 6 Advertising & Brand Management
Mktg 7 Advanced Marketing Research
Mktg 8 International Marketing
Mktg 9 B2B Marketing
Mktg 10 New Product Planning and Launching
Mktg 11 Key Account Management
Mktg 12 Rural Marketing


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