PGDM Programme in Marketing

Fortune Institute of International Business
In New Delhi

Price on request
You can also call the Study Centre
11472... More
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Important information

  • Post Graduate Diploma
  • New delhi
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
New Delhi
Plot No.5, Opp. R.R. Army Hospital, Rao Tula Ram Marg, Vasant Vihar, 110057, Delhi, India
See map

Course programme

ORIENTATION PROGRAMME

- Accounting Basics
-Statistics & Quantitative Techniques
-Basics of Computing
-Written Analysis of Cases (Compulsory)

TERM-I

Course Name:

Managerial Economics
Management Accounting- 1
Quantitative Aids in Decision Making-I
IT Applications in Management
Business Communication Skills
Organization Behaviour
Marketing Management-I

TERM-II

Course Name:

Macro Economics
Management Accounting-II
Corporate Finance -I
Marketing Management -II
Quantitative Aids in Decision Making-II
Organization Structure and Design
Production & Operations Management
Legal Aspects of Business

TERM-III

Course Name:

Global Environment
Corporate Finance –II
Human Resource Management
Strategic Management
Management Information System
Elective-1
Elective-2
Workshop on Research Methodology

Summer Intership :

Summer Intership (6 to 8 Weeks)

TERM-IV

Course Name :

Business Ethics & Corporate Social Responsibility
International Regulatory Systems and WTO
Elective-3
Elective-4
Elective-5
Elective-6
Workshop on Leadership, Negotiation and Conflict Management

TERM-V

Course Name :

E-Commerce
Management of International Business
Entrepreneurship Development
Elective-7
Elective-8
Elective-9
Elective-10

TERM-VI

Environment Management
Elective-11
Elective-12

Marketing

Mktg 1 Consumer Behavior
Mktg 2 Services Marketing
Mktg 3 Sales & Distribution Management
Mktg 4 Retail Marketing
Mktg 5 Customer Relationship Management
Mktg 6 Advertising & Brand Management
Mktg 7 Advanced Marketing Research
Mktg 8 International Marketing
Mktg 9 B2B Marketing
Mktg 10 New Product Planning and Launching
Mktg 11 Key Account Management
Mktg 12 Rural Marketing


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