PGDM Programme in Marketing
Post Graduate Diploma
In New Delhi
Description
-
Type
Post Graduate Diploma
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Location
New delhi
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
ORIENTATION PROGRAMME
- Accounting Basics
-Statistics & Quantitative Techniques
-Basics of Computing
-Written Analysis of Cases (Compulsory)
TERM-I
Course Name:
Managerial Economics
Management Accounting- 1
Quantitative Aids in Decision Making-I
IT Applications in Management
Business Communication Skills
Organization Behaviour
Marketing Management-I
TERM-II
Course Name:
Macro Economics
Management Accounting-II
Corporate Finance -I
Marketing Management -II
Quantitative Aids in Decision Making-II
Organization Structure and Design
Production & Operations Management
Legal Aspects of Business
TERM-III
Course Name:
Global Environment
Corporate Finance –II
Human Resource Management
Strategic Management
Management Information System
Elective-1
Elective-2
Workshop on Research Methodology
Summer Intership :
Summer Intership (6 to 8 Weeks)
TERM-IV
Course Name :
Business Ethics & Corporate Social Responsibility
International Regulatory Systems and WTO
Elective-3
Elective-4
Elective-5
Elective-6
Workshop on Leadership, Negotiation and Conflict Management
TERM-V
Course Name :
E-Commerce
Management of International Business
Entrepreneurship Development
Elective-7
Elective-8
Elective-9
Elective-10
TERM-VI
Environment Management
Elective-11
Elective-12
Marketing
Mktg 1 Consumer Behavior
Mktg 2 Services Marketing
Mktg 3 Sales & Distribution Management
Mktg 4 Retail Marketing
Mktg 5 Customer Relationship Management
Mktg 6 Advertising & Brand Management
Mktg 7 Advanced Marketing Research
Mktg 8 International Marketing
Mktg 9 B2B Marketing
Mktg 10 New Product Planning and Launching
Mktg 11 Key Account Management
Mktg 12 Rural Marketing
PGDM Programme in Marketing