PGDM Retail Management

Welingkar Institute of Management Development & Research
In Bangalore and Mumbai

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Important information

Description

Important information
Venues

Where and when

Starts Location
On request
Bangalore
102/103, Electronic City Phase 1, Next to Telephone Exchange, Hosur Road, 560100, Karnataka, India
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On request
Mumbai
Lakhamshi Napoo Road, Near Matunga, 400019, Maharashtra, India
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Frequent Asked Questions

· Requirements

A minimum 50% in graduation, which must be completed by June 2009. Should have taken CAT conducted by the IIMs for the year specified in the admissions advertisement (IIMs have no role in the Welingkar admission Process) and/or MH-CET (2010) and/or ATMA (2010) and/or XAT (2010).

Course programme

Program Overview

The Program in Retail Management combines disciplines of Business Management and super-specializes in Retail Management. It provides a unique blend of academic prowess of Welingkar and practical rigor of the industry through PRIL. The learning process involves advanced training in theory and applications in the retailing business.

This program aims to provide students the skills, creativity and knowledge to understand retailing as a business management discipline. In the first nine months, the student will gain a thorough foundation in general business management and retail modules. This is followed by a 3 month project at any of Pantaloon Retail India Ltd locations. The second year commences with two trimesters of 3 months each which involves class room learning with strong focus on retail. The last six months will include 2 intensive projects at any of Pantaloon Retail India Ltd locations.

The academic content is designed to provide knowledge of business management in general and retail management in particular. The program is supported by practical assignments and case studies. Teaching methods include lectures, workshops, field trips, and assignments. On successful completion of the program, besides a career in the retail sector, this program also provides a solid foundation for employment in any industry which interfaces with retailers.

Career Assistance and Support
The projected rate of growth in this sector is extremely encouraging and will be an increase in the need for trained professionals in the years to come. This program has been conceptualized keeping in mind the growing need for talent at Pantaloon Retail India Ltd. On successful completion of the program the student will be given an opportunity for a final placement with the company at any of their locations.


The program is aimed at providing to the industry a professional who can adapt to the fast changing world of retail.

Some of the specialized courses taught include – Retail Store Operations, Retail Selling Skills, Consumer Buying Behavior, Franchising, Retail Law, Buying & Merchandising, Category Management, Visual Merchandising, International Retail and Retail Strategy.

A business management program with a difference -it provides rigorous business and management education as well as functional specialization - in Retail Management

On successful completion of the program, besides a career in the retail sector, this program also provides a solid foundation for employment in any industry which interfaces with retailers.


The PGDM Retail Management course aims at providing a comprehensive view of retailing, an analysis of the retail environment and exposure to issues and developments in the industry. Retailing is changing today, and the business environment demands professionals with an ability to learn new skill sets, adapt and think out of the box. This comprehensive training program provides the student with advanced theoretical inputs and also the applications in the business.


PGDM - Retail Management SYLLABUS SUBJECT

TRIMESTER 1 Manegerial Economics
Applied Economics
Financial Acctg
Cost Acctg
Business Statistics
Research Methodology
Marketing I
Organisation Behaviour
Information & Process Design in Business
Intro to Design Thinking & Creativity Tools
Design Studio I - (Design Principles)

TRIMESTER 2 Perspective Mgmt
Environment of Business
Mgt Accounting
Advance Marketing Mgt I
Retail selling skills and CSD
Managing Groups for Performance.
Interaction Design
Triggers For Innovation
Design Studio II - (Colour/form/Perception)
Principles of retail
Integrated project across semester I and II

TRIMESTER 3 Legal aspects of Business
Finanacial management
Market research
Product & brand management
Operations research
HRM
Introduction to business design
Store operations & Profitability
Retail business environment
Retail practices

TRIMESTER 4 Customer relationship management
Consumer buying behaviour
Customer relationship management
Consumer buying behaviour
Distribution and SCM
Retail technology
Services management
Store design, layout & VM
E commerce
Franchise management
Retail buying and merchandising
Internship project

TRIMESTER 5 Strategic management
Integrated marketing communications
International marketing
Rural Marketing
Category management
Mall management
Retail verticals

TRIMESTER 6 4 month project


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