PGDRM(Full Time)

SHIVA INSTITUTE OF MANAGEMENT STUDIES
In Ghaziabad

Price on request
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Important information

  • Post Graduate Diploma
  • Ghaziabad
Description

Important information
Venues

Where and when

Starts Location
On request
Ghaziabad
363-364-365, Pandav Nagar Industrial Area, Bulandshar Road, Near Rezapur Railway Crossing, NH-24, 201005, Uttar Pradesh, India
See map

Course programme

Semester-I
Retail Management, Functions and Operations
Introduction to Marketing
Services Marketing
CRM & Consumer / Shoppers Psychology
Store layout and store design
Retail Research
Personality Development and Soft Skills

Semester-II
Research Methodology and Quantitative Techniques
Retail Communication Mix
VM & Store Planning
Management Accounting
Brand Management
Organisational Behaviour
Consumer Behaviour
Personality Development and Soft Skills

Semester – III
Retail buying, Merchandising and Category Management
Retail Distribution, Logistics and SCM
Retail / Store operations
Business Communication Skills
Strategic Retail Marketing
Personality Development and Soft Skills


Semester – IV
IT in Retail
Retail / Store operations
Retail buying, Merchandising and Category Management
Strategic Retail Marketing
Retail Distribution, Logistics and SCM
Mall Management
Legal aspects of retail business
Retail Selling Skills
Customer Service Standards
Personality Development and Soft Skills


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