PGPM in Media Management

International Business School, Kolkata Conducts Post Graduate Programme in Management twice in each academic year. Classes for Winter Session and Monsoon Session commence from January and July respectively.

Curriculum

Semester I

1.Organizational Behaviour
2.Quantitative methods
3.Managerial Economics
4.Financial Accounting
5.Computer application in management
6.Essentials of Management
7.Business Communication
8.Business Environment
9.Legal Aspects of Business

Semester II

1. Organizational Change and Development
2.Research Methodology
3.Management Information System
4.Human Resource Management
5.Financial Management
6.Marketing Management
7.Production & Operations Management
8.Green Management
9.Cost and Management Accounting

Semester III

1. Strategic Management
2.Management Science
3.International Business Environment

Semester IV

1.Ethics and Values in Management
2. Entrepreneurship Management

Media Management:

1.Media Planning
2.Media Organization
3.Media Marketing
4.Print Media, Film and Television Production Management
5.Economic, Societal and Organizational Issues for Media
6.Tradition, Culture and Ethics In Media