Ph.D(Management) in Marketing Management
PhD
In Nainital
Description
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Type
PhD
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Location
Nainital
Facilities
Location
Start date
Start date
About this course
The eligibility of the programme is masters' degree in management, economics, agricultural economics, or commerce with an OGPA of not less than 6.500/10.00 or 4.000/5.000 or first division in case of the universities where grading system is not applicable. Those appearing for the final year Degree examinations (mentioned above) may also apply.
Reviews
Course programme
Course Structure
Part I
1. Research Methods in Management
2. Quantitative Techniques for Managerial Decisions
Part II
1. Seminar
2. Advanced Economic Analysis
3. Integrated Marketing Management
4. Human Resource Administration
5. Strategic Business Management
6. Corporate Finance
Marketing Management
1.Advertising and Sales Promotion
2.Sales and Distribution Management
3.Research for Marketing Decisions
4.Consumer Behaviour
This Program offers specialization in Marketing Management
Ph.D(Management) in Marketing Management