POST GRADUATE CERTIFICATE IN MANAGEMENT (MARKETING MANAGEMENT)

businesses and in public service organisation. Every organisation has ‘customers’ whose need must be satisfied through the efficient provision of goods and services.

The PDMM Programme is designed for executives started the career in the field of sales and marketing and not having the formal academic qualification in Sales and Marketing. It is also suitable for those, who do not wish to commit themselves to the whole MBA / PGDM at the outset.

It helps students equip themselves to take leadership roles in the face of global business challenges. The course is structured to impart and understanding of fundamentals of marketing and application of marketing approach to their jobs and their organisation. This Programme makes an attempt to deliver a balanced mix of sales and distribution management, consumer behavior, advertising and sales promotion, marketing of services and International marketing.((((


))))PROGRAMME STRUCTURE

Module – I

* MM01 - Marketing Management
* MM07 - Consumer Behavior
* MM02 - Sales and Distribution Management
* MM03 - Advertising & Brand Management((((


))))Module - II

* MM04 - International Marketing
* MM05 - Marketing of Services
* GM100-Project Work