POST GRADUATE CERTIFICATE IN MANAGEMENT (PHARMACEUTICAL MARKETING)

All India Management Association
Distance

Rs 15,000
+ VAT
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Important information

  • Post Graduate Diploma
  • Distance learning
  • New delhi
  • Duration:
    1 Year
Description

The PDPM Programme is a industry-specific course designed for pharmaceutical professionals, keeping in view the skill set of the target audience and aimed developing the required technical expertise in them to harness the enormous employment opportunities thrown open in this area.
Suitable for: Graduates already working in pharmal companies looking for quantum leap in career progression. Professionals working in dynamic position in allied fields desiring to develop specific competencies in rapidly growing sector of pharmaceuticals. Fresh Graduates to enhance management skills required in highly technical area.

Important information
Venues

Where and when

Starts Location
On request
New Delhi
All India Management Association Management House 14, Institutional Area, Lodhi Road, 110003, Delhi, India
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Frequent Asked Questions

· Requirements

Graduation (10+2+3) in any discipline from a recognized University / 3 year Diploma in any discipline if equivalent to graduation. Students doing other professional courses like MBA, MFS, CA, CS, ICWA can do this Diploma concurrently.

Course programme

The pharmaceutical Industry of India is ongoing giant with an annual turn over of Rs 269 billion and still showing a growth of 6.4%. Future market size is projected to be US$ 25 billion (McKinsey Report). Present employment is 5,00,000 direct, and 24,00,000 indirect.

OBJECTIVE
The PDPM Programme is a industry-specific course designed for pharmaceutical professionals, keeping in view the skill set of the target audience and aimed developing the required technical expertise in them to harness the enormous employment opportunities thrown open in this area.

PROGRAMME STRUCTURE

Module - I

* GM-11-Management Functions and Organisational Behavior
* PMM07-Principles and Practices of Pharmaceutical Marketing Management
* PMM06-Pharmaceutical Sales and Distribution Management
* PMM09-Pharmaceutical Regulatory / Legal issues((((


))))Module - II

* PMM08-Pharmaceutical Promotion and Advertising Management
* PMM09-Strategic Management and International Marketing
* GM100-Project (equivalent to two papers)


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