POST GRADUATE CERTIFICATE IN MARKETING

Marketing skills are increasingly important in ensuring success, both in private sector profit -seeking businesses and in public service organisation. Every organisation has 'customers' whose need must be satisfied through the efficient provision of goods and services. The PGCM (MM) Program is designed for executives started the career in the field of sales and marketing and not having the formal academic qualification in Sales and Marketing. It is also suitable for those, who do not wish to commit themselves to the whole MBA / PGDM at the outset. It helps students equip themselves to take leadership roles in the face of global business challenges. The course is structured to impart and understanding of fundamentals of marketing and application of marketing approach to their jobs and their organisation. This Program makes an attempt to deliver a balanced mix of sales and distribution management, consumer behavior, advertising and sales promotion, marketing of services and International marketing.