Post Graduate Certificate Program in Advertising Management & Public Relations

Mudra Institute Of Communications

Rs 71,750
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Important information

  • Certificate
  • Online
  • Ahmedabad
  • Duration:
    1 Year

The course aims at skill as well as perspective building for Junior and Middle level executive in the field of Advertising Management. Suitable for Whom. Working professionals, fresh graduates and undergraduate students seeking careers in advertising and related businesses.

Important information

Where and when

Starts Location
On request
MICA, Shela, 380058, Gujarat, India
See map

Frequent Asked Questions

· Requirements

Eligibility * Graduate in any discipline. * Under-graduates will be awarded the Certificate in Advertising and PR, or on completion of graduation.

Course programme

Program Benefits:

* The program is structured to prepare students for a successful career in marketing communications and Advertising Management.
* Each student is provided numerous opportunities to meet and exchange ideas with industry professionals thereby building an enhanced learning environment.
* Students will gain a working knowledge of the advertising business, the role of advertising and its relationship to marketing, and how advertising plans are developed from initial concept to finished creative and media plans.
* Placement Assistance will be provided by MICA
* The program has been endorsed by leading Advertising Agencies, Electronic Media Houses and Publications

Course Content:

* Introduction to Marketing
* Introduction to Marketing Research
* ntroduction to Advertising
* Introduction to Consumer Behaviour
* Profiling of Target Audience
* Introduction to Marketing Communications
* Introduction to Retail and Retail Communications
* Introduction to Media (Conventional and New Media)
* Socio-Cultural Ethical Issues in Advertising
* Introduction to Advertising Agency and Roles
* Goals and Role of Advertising
* Role of Advertising In Brand Building
* Rural Advertising
* Digital Media and Internet Advertising
* Campus Visit at MICA
o Workshop on culture and communication
o Introduction to media software
o Workshop on creative brief writing
* Introduction to PR and Tools of PR
* Role of PR in IMC
* Discussion of case studies
* Role of PR in Crisis Communication
* Discussion through a case study
* Research Project

Program Methodology:

The sessions will be delivered on Hughes Net Global Education Interactive learning platform. The platform offers a powerful user interface that enables a large number of geographically distributed students to have a highly interactive 'one to one' exchange with the faculty. The system incorporates live broadcast video, two ways audio and data interactivity to enable the student to watch and interact with the faculty their PCs. The program can be beamed to any of the Hughes Net Global Education, Hughes Net Fusion or Hughes Net centre directly to corporate classrooms.

Additional information

Payment options: Application Fee : Rs. 1,000/- Programme Fee : Registration Fee :Rs. 1,750/- Course Fee :Rs. 70,000/- Total :Rs. 71,750/- DD for the application fee, program fee and registration fee should be drawn in favour of 'Hughes Communications India Ltd' payable at New Delhi. Campus Fee :Rs. 7,500/- DD for the campus fee (Rs. 7500/-) will be in favour of 'Mudra Institute of Communications Ahmedabad' payable at Ahmedabad. Note: #All fees once paid are not refundable. # Program fee does not include the cost of the books/course/study material. Books - recommended by faculty. They are to be procured by students. # Study material to be supplied by the institute will be purchased by the students by paying as advised.

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