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Homepage > Course Mass Communication > Course Advertising > Course Post Graduate Certificate Program in Advertising Management & Public Relations

Post Graduate Certificate Program in Advertising Management & Public Relations

Mudra Institute Of Communications

Online - Certification

Duration

1 Year

Requirements

Eligibility * Graduate in any discipline. * Under-graduates will be awarded the Certificat... see moree in Advertising and PR, or on completion of graduation.

Rs71,750 + VAT

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Post Graduate Certificate Program in Advertising Management & Public Relations

Mudra Institute Of Communications

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Course details

Type Certification Duration 1 Year

Method / place Contact institue Online

Suitability For Whom Working professionals, fresh graduates and undergraduate students seeking careers in advertising and related businesses.

Course objectives The course aims at skill as well as perspective building for Junior and Middle level executive in the field of Advertising Management.

Requirements	Eligibility * Graduate in any discipline. * Under-graduates will be awarded the Certificate in Advertising and PR, or on completion of graduation. see more

Price	Rs71,750 + VAT Price details Application Fee : Rs. 1,000/- Programme Fee : Registration Fee :Rs. 1,750/- Course Fee :Rs. 70,000/- Total :Rs. 71,750/- DD for the application fee, program fee and registration fee should be drawn in favour of 'Hughes Communications India Ltd' payable at New Delhi. Campus Fee :Rs. 7,500/- DD for the campus fee (Rs. 7500/-) will be in favour of 'Mudra Institute of Communications Ahmedabad' payable at Ahmedabad. Note: #All fees once paid are not refundable. # Program fee does not include the cost of the books/course/study material. Books - recommended by faculty. They are to be procured by students. # Study material to be supplied by the institute will be purchased by the students by paying as advised. Enquire about this special offer here

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Post Graduate Certificate Program in Advertising Management & Public Relations details

Post Graduate Certificate Program in Advertising Management & Public Relations

Program Benefits:

* The program is structured to prepare students for a successful career in marketing communications and Advertising Management.
* Each student is provided numerous opportunities to meet and exchange ideas with industry professionals thereby building an enhanced learning environment.
* Students will gain a working knowledge of the advertising business, the role of advertising and its relationship to marketing, and how advertising plans are developed from initial concept to finished creative and media plans.
* Placement Assistance will be provided by MICA
* The program has been endorsed by leading Advertising Agencies, Electronic Media Houses and Publications

Course Content:

* Introduction to Marketing
* Introduction to Marketing Research
* ntroduction to Advertising
* Introduction to Consumer Behaviour
* Profiling of Target Audience
* Introduction to Marketing Communications
* Introduction to Retail and Retail Communications
* Introduction to Media (Conventional and New Media)
* Socio-Cultural Ethical Issues in Advertising
* Introduction to Advertising Agency and Roles
* Goals and Role of Advertising
* Role of Advertising In Brand Building
* Rural Advertising
* Digital Media and Internet Advertising
* Campus Visit at MICA
o Workshop on culture and communication
o Introduction to media software
o Workshop on creative brief writing
* Introduction to PR and Tools of PR
* Role of PR in IMC
* Discussion of case studies
* Role of PR in Crisis Communication
* Discussion through a case study
* Research Project

Program Methodology:

The sessions will be delivered on Hughes Net Global Education Interactive learning platform. The platform offers a powerful user interface that enables a large number of geographically distributed students to have a highly interactive 'one to one' exchange with the faculty. The system incorporates live broadcast video, two ways audio and data interactivity to enable the student to watch and interact with the faculty their PCs. The program can be beamed to any of the Hughes Net Global Education, Hughes Net Fusion or Hughes Net centre directly to corporate classrooms.

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Institute description

MICA is the most dynamic, vibrant and academically exciting Communications Management School in India. In its eighteen-year history it has produced great leaders who are now in senior positions within the communications and other industry sectors in many parts of the globe. In this period MICA has grown from 42 students to 320 students, with all the students benefiting from a whole range of diverse and interesting courses. The Institute's reputation has now spread far and wide and it is now in a position to capitalize on this through building a strong research capability. To this end a research centre, Micore has been created on the campus. This centre will concentrate on research and will supervise PhD students. MICA's ultimate aim is to become one of the best known Schools in communications with a vision of becoming a global leader in researching, teaching and developing the art and science of communications for the betterment of humanity. The Institute wishes to pass yet another milestone of benefiting larger number of aspirants who are looking to build their career through education at MICA. We are exploring all possible ways to bring a larger group of students into our fold by collaborative arrangements and use of technology. We are actively working with all of our stakeholders to fulfill our vision. As our most the most important stakeholder we would like you to grow and develop under our aegis. MICA is uniquely placed to grow as a communication school straddling business, community and government across the globe.

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