Post Graduate Certificate Program in Research and AnalyticsMudra Institute Of Communications, Ahmedabad
Price on request
Frequent Asked Questions
Graduation. Under-graduates also can apply, however the certificate awarded would be Certificate in Data Analytics & Market Research.
The analytics industry in India is growing at a rapid pace. Industry segment that started as IT Enabled Service (ITES) in the late ‘90s now spans not only ITES but also Business Process Outsourcing, Knowledge Process Outsourcing, Business Intelligence, Knowledge Management and Market Research.
The present market environment is beset with complex problems, yet opportunities galore than ever before. Marketing managers need to make strategic decisions about various issues pertaining to the organization’s marketing problems: segmentation, new product launch, pricing, competitor analysis, advertisement effectiveness, packaging options and so on. This program on Data Analysis in Marketing Research focuses on the objective ways of arriving at the accurate and useful information through the application of data analytical tools to assist strategic decision making.
The program leans on practical and non-technical approach and will be dealt through the sophisticated data analysis software SPSS/PASW and aims at providing good understanding and hands-on experience of the application of appropriate data analysis tools that are imperative in making effective decisions.
-The program is structured to prepare students for a successful career in Research.
-It would enable participants to analyze multivariate data with appropriate method and interpret the results.
-Participants will learn to use SPSS/PASW software for analyzing data.
-Participants will be able to develop the strategies based on the findings of data for managing organization.
-Students will gain a working knowledge of the research industry, the role of analytics and its relationship to strategy building.
-Placement Assistance will be provided by MICA.
Who Should Attend:
Working Professionals, Fresh Graduates & Student undergoing graduation, seeking careers in the research and analytics field, may apply.
1. Introduction to Research & Analytics
* Marketing Research
* Introduction to Data analytics and it’s role in decision making
* Data collection- primary and secondary
* Data Management: coding, entry, validation and cleaning
* Data Summarization: Tabulation, Cross Tabulation, Frequency distribution
* Analysis of variance
2. Multivariate Data Analysis-I
* Regression Analysis; Simple and Multiple Regression Analysis
* Logistic regression
* Interaction detection methods
* Cluster analysis
* Factor analysis
* Discriminant Analysis
3. Multivariate Data Analysis-II
* Conjoint analysis
* Correspondence analysis
* Multidimensional scaling
* Structural equation models
4. Forecasting Methods
* Moving average and Exponential methods
* Decomposition method
* ARIMA models
* Presentation and report writing
* SPSS/PASW alternatives: PSPP, R, etc.
*Users will be encouraged to download an open-source alternative to PASW for working on hands-on case studies for this component
* Practical Implementations
*Step-by-Step on Case Studies - Data Acquisition and Cleansing, Data Processing & Data Modeling, etc.
* Working with Clients
* Data Analytics for Management
6. Project – Practical Implementation