Post Graduate Certificate In Sales & Marketing Management

MSL Learning Systems Private Limited
In Gurgaon

Rs 1,65,000
+ VAT
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Important information

  • Certificate
  • Gurgaon
  • Duration:
    12 Months
Description

To expose the participants to the various theories and practices of Sales and Marketing Management. To equip the participants with tools and techniques with which they can handle their current business tasks better and in an effective manner.

Important information
Venues

Where and when

Starts Location
On request
Gurgaon
MSL Learning Systems Private Limited SCO 21,22, Sector 14, Haryana, India
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Frequent Asked Questions

· Requirements

Graduation from a recognized university with minimum 50% marks.

Course programme

The fast changing marketing environment demands that professionals learn new skills, improve their efficiency, learn to compete and think out of the box. Since sales and marketing works directly with customers and there is need for good managerial talent to interpret and satisfy the needs and desires of customers. All this requires an education that is intensive, comprehensive and closely linked to the marketing world. The need is to have a program which has all the inherent features of a business management program and includes experiential learning throughout the program. The program takes the participants through general business management and then specializing them in Sales and Marketing Management. XLRI has specially designed this program of 12 months duration. After successful completion of the programme students will be awarded with "Post graduate Certificate in Sales and Marketing Management".

Course Contents

Term-I
Marketing-1
Economics
Organisational Behavior
Financial Management
Quantitative Techniques

Term-II
Marketing-II
Accounting
Managerial Information System
Services Marketing
Retail Management

Term-III
Consumer behavior and Marketing Research
Product and Brand Management
Sales and Distribution Management
Strategic Marketing

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