POST-GRADUATE DIPLOMA IN ADVERTISING AND PUBLIC RELATION

Jagran Institute of Management & Mass Communication
In Noida

Price on request
You can also call the Study Centre
12024... More
Compare this course with other similar courses
See all

Important information

  • Post Graduate Diploma
  • Noida
  • Duration:
    1 Year
Description

Under the guidance of outstanding professionals from the field of Advertising and Public Relations, this program equips the students to understand Consumer Insight, Strategic Planning, Media Management, Creative Development and Corporate Communication. This facilitates the entry of the students into the amazing world of Brand Communication, Marketing Research, Public Relations and Media Management

Important information
Venues

Where and when

Starts Location
On request
Noida
F-33, Sector-6, NOIDA, Delhi, India
See map

Frequent Asked Questions

· Requirements

At least 50 per cent marks in graduation course (10+2+3). Those awaiting results may also apply, but their admission will be provisional.

Course programme

In the one-year program, the students will learn various aspects of communication and gain practical industry exposure through agency interface and visits.
They become well versed in understanding and handling brands successfully in the real market scenario. At JIMMC, we teach students the complete art and science of Integrated Marketing Communication through modules in Marketing, Market Research and Modern Communication Tools.
The academic session is divided into two semesters.

Course Outline

1. Media and Communication
2. Introduction to Marketing
3. Advertising: Concept and Principles
4. Advertising: Creativity and Campaign Planning
5. Introduction to Journalism
6. Corporate Communication & Public Relations
7. Consumer Behavior & Research
8. Brand Communication
9. Media Research
10. Media Management
11. Retail Marketing
12. Integrated Marketing Communication


Compare this course with other similar courses
See all