Post-Graduate Diploma in Advertising, Public Relations and Corporate Communication

CINEMA Studios
In New Delhi

Price on request
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Important information

  • Post Graduate Diploma
  • New delhi
  • Duration:
    1 Year

Important information

Where and when

Starts Location
On request
New Delhi
Plot no# Com/H1 Opp. Amity International School, Sector 6, Vasundhara, Ghaziabad., Delhi, India
See map

Course programme

This is a composite One year course which gives incisive and interactive coaching in Public relations and Advertising, lively workshop to develop effictive practical skills.It is an interesting course that has lot of potential and one gets to know all about copy writing, storyboards, comercials, brand building etc.

>> Introduction to Advertising. Advertising Concept, Functions and Definitions.
>> Types of Advertising: Consumer, Corporate, Industrial and Social
>> Advertising Strategies, Appeals and Target Audience
>> Sales Promotion; Advertising as Persuasive Communication; Advertising as Marketing Tools.
>> Ad Agency - Structure and Functions, Creativity Media Selection - Newspapers, Magazines, Radio and Television.
>> Introduction to Radio Advertising - Copy Preparation; Introduction to Television Commercials
>> Print Advertisement - Copy Writing, Layout and Designing
>> Design Theory
>> Principles of Design
>> Story Boarding
>> Color Theory
>> Visualization
>> Public Relation
>> Definition of Public Relation
>> History of PR
>> PR and Related Discipline ,Similarities and Dissimilarities
>> Press Visits
>> Press Conferences
>> Creative Writing for the Media
>> Structure of PR Organization
>> PR Campaign Planning
>> Ethics of PR
>> Model of PR
>> PR for Govt
>> Assignments
>> Communication Process Model
>> Communication (External and Internal)
>> Informative Speeches (Discuss Outline, Select Topic, Assign Peer Critique)
>> Assignment: Prepare Four Minute Informative Speech
>> Deliver Informative Speeches, Communication Theories, Corporate Culture
>> Assignment: Deliver 4 Minute Informative Speech; Write a Peer Critique of Informative Speech.
>> Handling Press Conferences (Print and Electronics), Business Conferences, Meet.
>> Communication and Technology (Channels etc.), Discuss Informative Speeches with Peers, Introduce Achievement/Recognition Speech, Performance Evaluation
>> Business Writing Skills
>> Managing Organization Communication
>> Report Writing
>> Managing Motivation to Influence Interpersonal Communication
>> Role of Communication on Business

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